Telephone depth interviews (TDI market research).

Explore professional or consumer perceptions to understand attitudes, needs and experiences of your products, services and brands.

TDI telephone interview

Only by understanding your customers’ perspectives and experiences can you evolve to meet their needs.

We conduct TDI market research to help you get closer to the people that matter most – your customers. By connecting with people over the phone and one-on-one, we’re able to dig deep to understand customers’ needs and pain points, and discuss their views and experiences of your brand, products and services.

We conduct TDI market research for both B2B and B2C audiences and have particular expertise in engaging the hard-to-reach. We’ve spoken to CEOs and CTOs, right through to famers and salon owners – all through the power of TDIs. Our specialist interviewers are the very best in the business, skilled in building rapport with your customers to unearth powerful new insights and opportunities for your business.

The impact TDI market research can have on your business:

Build rich customer understanding

By directly engaging with your customers, you’re able to better understand what they’re looking for from your business.

Design your strategy around your customers’ evolving needs

The rich insights gained from TDI market research can enable customer-centric planning and strategy development.

Improve customer satisfaction in both B2C and B2B settings

By uncovering individual assessments of services and products, you can find ways to optimize and improve satisfaction.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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