Telephone depth interviews (TDI market research).
Explore professional or consumer perceptions to understand attitudes, needs and experiences of your products, services and brands.
Only by understanding your customers’ perspectives and experiences can you evolve to meet their needs.
We conduct TDI market research to help you get closer to the people that matter most – your customers. By connecting with people over the phone and one-on-one, we’re able to dig deep to understand customers’ needs and pain points, and discuss their views and experiences of your brand, products and services.
We conduct TDI market research for both B2B and B2C audiences and have particular expertise in engaging the hard-to-reach. We’ve spoken to CEOs and CTOs, right through to famers and salon owners – all through the power of TDIs. Our specialist interviewers are the very best in the business, skilled in building rapport with your customers to unearth powerful new insights and opportunities for your business.
The impact TDI market research can have on your business:
Build rich customer understanding
By directly engaging with your customers, you’re able to better understand what they’re looking for from your business.
Design your strategy around your customers’ evolving needs
The rich insights gained from TDI market research can enable customer-centric planning and strategy development.
Improve customer satisfaction in both B2C and B2B settings
By uncovering individual assessments of services and products, you can find ways to optimize and improve satisfaction.
Our customers
View all case studies
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding program has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Coverage
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Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
What’s Cooking in the Philippines After Milk Tea and Samgyupsal.
Milk tea isn’t just a drink. It is a social signal. Samgyupsal isn’t just a meal — it has become a weekend ritual. Few food trends have achieved what these did: mass appeal across socioeconomic classes, viral traction across platforms, and real estate-level impact in malls and high streets nationwide. Their success offers a blueprint […]
Why Students Are Choosing New Education Hubs Over the West.
For decades, pursuing a prestigious degree meant a one-way ticket to the West. The United States, United Kingdom, Canada, and Australia stood as the undisputed giants of international education, drawing millions of students eager to secure world-class credentials and global career opportunities. But the equation is shifting. A growing number of students are rethinking the […]
What the Grocery Aisle Tells Us About the Global Economy.
The fastest way to read the economy might be through a grocery receipt. In the United States, a staple as simple as frozen pizza has become a financial strategy, signaling how households manage cost, comfort, and consistency. And the US isn’t alone. Across markets, pantry staples are doubling as economic sensors. In the UK, a […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director