Customer and market understanding.
Get closer to customers and build a rich understanding of the market to future proof your strategy.
Having a clear understanding of your customers and your position in the market means you’re better equipped to take advantage of future growth opportunities.
We work with businesses to help them get closer to their current and target customers, building a deep understanding of their needs, expectations and relationship with your brand. To set this in context, we can explore the dynamics of the broader market, identifying trends and whitespace to help you grow your market share.
But we don’t stop there. We turn this insight into competitive advantage, workshopping findings with you to inform product and strategy development and to help inspire new marketing messages.
Customer and market understanding – our services
Market understanding
Identify trends and market nuances to position your product or service for success
Market entry
Break into lucrative new markets
Market sizing
Understand the size of the sales opportunity in an existing or new market
Opportunity identification
Find new opportunities in your category to inspire product development
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Segmentation research
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Usage and attitude surveys
Gain a snapshot of the market from your consumers’ viewpoint by understanding what they think about your products and services and how they use them
Shopper research
Maximising conversion in-store and online
Customer satisfaction
Optimise customer interactions across different channels to minimise churn rate and grow your business
Our Customers
View all case studies
Validating an internal brand proposition for SMU’s Post-Graduate Programme
A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Coverage
N/ALanguages
N/A
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Southeast Asia’s Wallet Wars Are Shaping a New Consumer Economy.
Cash is disappearing from daily life across Southeast Asia. In 2019, nearly half of all transactions in Asia were made in cash. By 2027, that figure is expected to fall to just 14 percent, according to the Bank for International Settlements. Mobile wallets—once a convenience—are now overtaking physical currency as the region’s default mode of […]
Inside the Urban Shift Reshaping Consumer Demand.
In 2023, more people moved to Charlotte, North Carolina than to New York City. Once known primarily as a banking hub, Charlotte is now among the fastest-growing metropolitan areas in the United States, with its population increasing by over 15% in the past decade. Its rising appeal is part of a larger pattern: a quiet […]
How Millennial and Gen X Parents Are Shaping the Markets Targeting Their Children.
Marketers may position Generation Alpha as the next big consumer cohort, but the real power behind their spending lies firmly with their Millennial and Gen X parents. From the designer sneakers children wear to the AI-powered math apps they use, it is parents who dictate the purchases—and, by extension, the market trends. For these parents, […]
Thailand’s Digital Wallet Test Is Reshaping How People Pay.
Thailand is embarking on a bold economic initiative that intertwines fiscal stimulus with digital innovation. The government has launched a digital wallet scheme, providing eligible citizens a one-time payment of ฿10,000 (approximately USD 275). This initiative aims to invigorate local economies and accelerate the nation’s transition to a cashless society. The program is being rolled […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsAt Panasonic, we’ve always believed in collaborative work. Here, Kadence has been instrumental in helping us understand our status quo, identify the key drivers of NPS and strategic improvement areas across our refrigerator, air conditioners and washing machine categories. Team Panasonic is grateful for the sincere efforts put in, this in turn, will help us serve our consumers better.
Panasonic – India
Panasonic – India
Sales & Marketing
Vital Strategies
Customer Intelligence Director