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What we do
Services

Customer and market understanding

New product development research

Brand and advertising research

Online and offline fieldwork services

Insight activation

See full service list
What we do
Sectors

Advertising

Agriculture

Animal health

Automotive

B2B

Consumer goods

E-commerce

Financial services

Food and beverage

Kids and youth

Media

Technology

Telecommunications

See the sectors we work with
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Helping brands uncover valuable insights

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR - Internal Communications & Government Affairs
Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them.

Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal

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Knowledge hub

Stay up to date with our latest thinking and access useful resources to support you in your role

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blog

Why Two-Wheeler Brands Need to Win the Aftermarket.

blog

The Old Rules of Premiumisation No Longer Apply in India.

blog

Why Indonesia’s Consumer Spending Tightens After Lebaran.

blog

How Geopolitics Is Rewriting Consumer Demand and Brand Strategy.

Stay
ahead

blog

Chinese New Year: What Does the Festive Season Mean for Brands?

blog

What Brands Need to Know About America’s CBD Users.

blog

Why the Best Markets Are Not the Biggest Ones.

The Real Reason Customers Reject Your Price

blog

The Real Reason Customers Reject Your Price.

How the Lunar New Year Temporarily Rewrites Consumer Spending Rules

blog

How the Lunar New Year Temporarily Rewrites Consumer Spending Rules.

blog

What Our Pre-Olympic Games Study Reveals About Japanese Viewers.

blog

Why Valentine’s Day No Longer Drives Consumer Behavior in Japan.

3-consumer-trends-democratising-wealth-management

blog

3 Consumer Trends Democratising Wealth Management.

blog

Aligning Your Value Proposition with Emerging Consumer Trends.

6-expectations-japanese-consumers-have-from-in-home-delivery-services

blog

6 Expectations Japanese Consumers Have from In-home Delivery Services.

blog

The Experience Edge and How Brand Experience Propels Growth.

The Livestream Is Becoming the Front Door to Snack Discovery.

blog

The Livestream Is Becoming the Front Door to Snack Discovery.

What-the End-of-Year-Shopping-Season-Reveals-About-Consumer-Caution

blog

What the End-of-Year Shopping Season Reveals About Consumer Caution.

blog

Wellness Has Become the New Baseline for Brand Relevance.

How the Conscious Consumer is Setting New Terms in Manufacturing.

blog

How the Conscious Consumer is Setting New Terms in Manufacturing.

blog

How Consumer Behaviour Is Reshaping India’s Fitness Market.

Predictive-analytics-in insurance-underwriting

blog

Insurance Is Learning to Predict You.

blog

How Aesthetic Packaging Shapes Filipino Consumer Behaviour.

report

The Green Brand

Clothes handing on a rack

free report

9 Types of Fashion Buyer Personas.

Food on the table

free report

Understanding the concerned consumer - the essential report.

Bow of luxury boat

free report

Luxury Brands ranked - the essential luxury index.

the-5-best-data-collection-tools-for-market-research

blog

The 5 Best Data Collection Tools for Market Research.

the-essential-guide-to-shopper-journey-research

blog

The Essential Guide to Shopper Journey Research.

the-evolution-of-kids-media-consumption-habits

blog

The Evolution of Kids’ Media Consumption Habits.

the-gen-x-factor

blog

The Gen X Factor: Unraveling the Global Marketplace’s Best-Kept Secret.

blog

Static vs. Dynamic Car Clinics: Which is Right for Your Automotive Market Research.

blog

How to Use Data Analytics to Optimise Pricing and Promotions for Price-Sensitive Consumers.

blog

How to Use Customer Journey Mapping to Improve the Customer Experience.

blog

How to use consumer behaviour to drive customer action and loyalty.

blog

How the UK Junk Food Ad Ban Will Reshape the Food Industry.

the-impact-of-ecommerce-on-the-handmade-industry

blog

The Impact of eCommerce on the Handmade Industry.

the-impact-of-uncertainty-on-consumer-buying-decisions

blog

The Impact of Uncertainty on Consumer Buying Decisions.

the-importance-of-mobile-responsiveness-in-ux-optimisation

blog

The Importance of Mobile Responsiveness in UX Optimisation.

the-importance-of-iot-for-brands-and-market-research

blog

The Importance of the Internet of Things (IoT) for Brands and Market Research.

the-iot-revolution-in-customer-engagement

blog

The IoT Revolution in Customer Engagement.

blog

How Nintendo Conquered the UK Market and Changed Gaming Forever.

the-organic-wave-global-trends-and-consumer-attitudes-shaping-the-future-of-food

blog

The Organic Wave: Global Trends and Consumer Attitudes Shaping the Future of Food.

blog

How Market Research Lowers Risk during times of High Inflation and Risk of Recession

the-ozempic-effect-how-consumer-behaviors-shift-across-industries

blog

The Ozempic Effect: How Consumer Behaviours are Shifting Across Industries.

blog

How Live Streaming is Reshaping Media Consumption.

blog

How Generation Alpha Is Redefining Consumer Behaviour.

blog

How Elections Shape Market Dynamics and Consumer Preferences.

blog

How do people commute across the globe?

blog

The Role of Brand Perception in Product Marketing.

blog

How Brands Appeal to the Eco-Conscious Traveler.

the-role-of-market-research-in-developing-successful-branding-strategies

blog

The Role of Market Research in Developing Successful Branding Strategies.

the-role-of-market-research-in-product-package-design

blog

The Role of Market Research in Product Package Design.

blog

Generation X: The Silent Disruptors Shaping the Future.

blog

From Obscurity to Clarity: How Transparency Revolutionises Sustainability Reporting.

blog

From Niche to Mainstream: The Unstoppable Rise of Organic Foods.

blog

From Headlines to Hyperlinks: The Shifting Dynamics of News Consumption and Trust.

the-ultimate-guide-to-building-beauty-brands-with-influencer-marketing

blog

The Ultimate Guide to Building Beauty Brands with Influencer Marketing.

blog

From Games to Gains: The Benefits of Gamification for Health.

blog

Disappearing Acts: Why Customers Ghost and How to Win Them Back.

blog

Decoding Customer Minds: The Power of Attitudinal vs. Behavioral Research.

blog

Cultivating Connections: Winning the Hearts of Hispanic Audiences.

Car Ownership in China

blog

The Changing Face of Car Ownership in China Signals a New Consumer Era.

understanding-customer-needs-a-best-practice-guide

blog

Understanding Customer Needs in a Rapidly Changing World.

Thai Consumer Preferences and Behaviours

blog

Understanding Thai Consumer Preferences and Behaviours.

understanding-the-urban-rural-divide-in-indonesian-shopping-behaviour

blog

Understanding the Urban-Rural Divide in Indonesian Shopping Behaviour.

consumer-behavior-in-the-beauty-industry

blog

Understanding Your Audience: A Deep Dive into Consumer Behaviour in the Beauty Industry.

unlocking-consumer-preference-with-maxdiff-and-turf-analysis

blog

Unlocking Consumer Preferences with MaxDiff and TURF Analysis.

unraveling-customer-preferences-a-deep-dive-into-discrete-choice-modelling

blog

Unravelling Customer Preferences: A Deep Dive into Discrete Choice Modelling.

ux-vs-cx-research-whats-the-difference

blog

UX vs. CX research —what’s the difference?

who-are-xennials-generation

blog

Who are Xennials?

why-do-consumers-think-updated-and-revised-products-are-better

blog

Why do consumers think updated and revised products are better?

blog

Capturing the Conscious Nonconsumer Market.

blog

Beyond the Runway: Insights into Fashion’s 9 Most Influential Buyer Personas.

blog

Beyond the Box: How Packaging Shapes Consumer Choices in the Eco-Conscious Marketplace.

blog

Balancing Relevance and Consistency in International Campaigns.

the-impact-of-consumer-food-choices-on-singapores-food-and-beverage-growth

blog

The Impact of Consumer Food Choices on Singapore’s F&B Growth.

blog

Fast Food Enters the Subscription Era as Brands Bet on Customer Loyalty.

blog

Why Brand Loyalty is Turning Into Tribalism.

blog

The Marketing Teams of the Future.

how-brands-can-adapt-to-the-new-social-media-detox-trend

blog

How Brands Can Adapt to the Social Media Detox Trend.

blog

The Psychology of FOMO and How Brands Use It.

Man in towel, flexing muscles

blog

The Rise of the Wellness Economy.

fast-food-gets-personal-as-consumers-demand-more-choice-2

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Fast Food Gets Personal as Consumers Demand More Choice.

blog

The Smart Play for Marketers Who Want Results with Email and SMS.

the-myriad-faces-of-market-research

blog

The Many Faces of Market Research.

how-city-farming-transforms-the-way-we-get-our-food

blog

How City Farming is Transforming the Way We Get Our Food.

why-digital-marketers-are-rethinking-buyer-intent-tracking

blog

Why Marketers Are Rethinking Buyer Intent Tracking.

the-power-of-emotional-triggers-in-product-marketing

blog

Understanding the Power of Emotional Triggers in Product Marketing.

reshaping-product-launches-in-the-world-of-subscription-fatigue

blog

Reshaping Product Launches in a World of Subscription Fatigue.

how-dtc-food-brands-are-changing-the-rules

blog

How DTC Food Brands Are Changing the Rules.

what-2024s-top-google-searches-reveal-about-evolving-consumer-habits

blog

What 2024’s Top Google Searches Reveal About Shifting Consumer Habits.

how-psychology-is-transforming-market-research

blog

How Psychology is Transforming Market Research.

indias-youth-embrace-neo-banks

blog

How India’s Youth Are Embracing Neo-Banks.

top-4-trends-for-consumer-goods

blog

Top 4 Trends Set to Disrupt the Consumer Goods Industry in 2025.

blog

Top 4 Trends Set to Disrupt the Animal Health Industry in 2025.

blog

How the Smart Spend Mindset Is Reshaping the Luxury Market.

Man in purple hood with hand on heart and hand raised in swearing in pose

blog

How Retailers are Redefining Loyalty Programs in the Subscription Economy.

blog

Pet Parenting Goes Premium as Owners Prioritise Wellness Over Cost.

blog

How Market Research is Adapting to the Attention Economy.

blog

The Psychology Behind Consumerism.

blog

The Consumer Appetite Fuelling a Mushroom Revolution in Grocery.

infographic blog

Overcoming Vet Challenges: Unveiling opportunities for animal health brands

what-the-grocery-aisle-tells-us-about-the-global-economy

blog

What the Grocery Aisle Tells Us About the Global Economy.

blog

Households Recalibrate Spending Amid Rising Recession Fears.

blog

Inside the Urban Shift Reshaping Consumer Demand.

blog

Jollibee is rewriting the rules of global fast food.

blog

Edtech Platforms Embrace Student Creators to Drive Growth.

the-shopper-who-never-meant-to-shop

blog

The Shopper Who Never Meant to Shop.

why-inflation-is-not-stopping-middle-class-indulgence

blog

Why Inflation Is Not Stopping Middle-Class Indulgence.

why-the-she-conomy-is-now-driving-global-growth

blog

Why the She-conomy Is Now Driving Global Growth.

blog

Beauty Sales Rise as Small Luxuries Defy Economic Gloom.

why-technology-buyers-are-saying-not-yet

blog

Why Technology Buyers Are Saying ‘Not Yet.’

blog

Pets Take Priority as Pet Owners Pull Back Elsewhere.

vets-on-demand-redefine-the-future-of-pet-healthcare

blog

Vets on Demand Are Redefining the Future of Pet Healthcare.

© 2025
Kadence International

Services

Customer and market understanding
New product development research
Brand and advertising research
Online and offline fieldwork services
Insight activation

Sectors

Advertising
Animal Health
Agriculture
Automotive
B2B
Consumer Packaged Goods
E-commerce
Financial Services
Food and Beverage
Kids and Youth
Media
Technology
Telecommunications

Regions

International Market Research
Market Research in China
Market Research in Asia
Market Research in Japan
Market Research in India
Market Research in Europe
Market Research in the UK
Market Research in the USA

About Us

About Us
Case Studies
Careers

Our Policies

Our Privacy Policy
IT Security

Contact our offices

China
Japan
India
Indonesia
Philippines
Singapore
Thailand
UK
USA
Vietnam

Highly Commended Global Agency of the Year, MRS Awards 2019

Finalist, Quirks 2021

Best Support Services, Finalist, 2020 - MRS Operations Awards

Agency of the Year 2021, Gold Winner, Marketing Magazine

Global Agency Awards 2021

DXA 2021 Finalists

Innovation of the Year, Finalist, 2021 AURAs