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tips for field studies
Blog

Insider Tips for Conducting Effective Field Studies.

Field studies are crucial in providing brands with insights into customer behaviour, preferences, and attitudes. With the increasing accessibility of digital tools and mobile technology, conducting field studies has become more cost-effective than ever before. However, planning and executing a successful field study can still be challenging and requires careful consideration of various factors, such […]

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data-analytics
Blog

How to Use Data Analytics to Optimise Pricing and Promotions for Price-Sensitive Consumers. 

In today’s hypercompetitive market, pricing and promotion optimisation have become crucial for brands’ success. With the rise of price-sensitive consumers, companies must find ways to offer value without sacrificing profit margins. And that’s where data analytics comes in! According to a recent study, companies that use data analytics to optimise pricing and promotions see an […]

contextual-targeting
Blog

Understanding Contextual Advertising in a Cookieless World. 

Contextual advertising is quickly becoming the go-to solution for a cookieless world.  With the evolution of technology, consumers have been exposed to various online ads, including banner and video ads. These ads have been either contextual —based on the content of a web page, or behavioural —served to a consumer based on their web-browsing behaviour. […]

travel-evolution
Blog

The [R]evolution of Travel: From Airplanes to Electric Cars and Beyond. 

The world is constantly changing, and the way we travel is no exception. From horse-drawn carriages to supersonic jets, the transportation industry has seen incredible innovation and evolution over the years. And with the rise of new technologies, emerging travel trends, and a growing focus on sustainability, the future of travel looks brighter and more […]

sustainability-travel-trend
Blog

How Brands Appeal to the Eco-Conscious Traveler.

As the world becomes more conscious of the impact of climate change and the need for sustainability, the travel industry has begun to feel pressure to adopt more eco-friendly and sustainable practices. Eco-friendly and sustainable travel is becoming more important to travellers who want to ensure their trips are not damaging the environment. In this […]