Knowledge hub

The world of commerce is constantly evolving, and as technology advances at breakneck speed, so too does the purchasing journey. From awareness to consideration to purchase, what was once a linear process has now become a complex web of interconnected touchpoints and channels. In fact, according to a study by Google, the average shopper interacts […]

We had the opportunity to chat with Sachit Gupta, Vice President of Kadence International’s India office, as part of our ‘People in Research’ series. Sachit has a wealth of experience in the industry and an impressive grasp of the Indian market, which made him the ideal person to ask about the most recent market research […]

In today’s rapidly evolving market landscape, understanding consumer attitudes and experiences is crucial for brands to stay competitive. Traditional surveys provide valuable insights but often capture only a snapshot in time, limiting our understanding of how consumer opinions change and evolve. That’s where panel surveys step in, offering a more dynamic and comprehensive approach to […]

In today’s fast-paced world, consumers are bombarded with messages from all directions. From social media ads to email campaigns and everything in between, it can be difficult for brands to stand out from the noise. One effective way to break through this clutter and connect with customers is through storytelling. When it comes to market […]

Field studies are crucial in providing brands with insights into customer behaviour, preferences, and attitudes. With the increasing accessibility of digital tools and mobile technology, conducting field studies has become more cost-effective than ever before. However, planning and executing a successful field study can still be challenging and requires careful consideration of various factors, such […]

Augmented Reality (AR) technology has revolutionised how brands approach marketing. AR allows brands to create immersive experiences seamlessly blending virtual and real worlds. This technology has opened up new opportunities for marketers to connect with their customers and create a more engaging and personalised experience.  AR is the future of marketing —it allows brands to […]

Marketers worldwide are drawn to the next big thing to help them optimise the ROI on their ad spend, and they are increasingly betting on data-driven ad targeting. So, naturally, marketing budgets in many countries are shifting to Connected TV or CTV. With a continued shift to streaming TV and the speed at which things […]

As we see the return of normalcy and tourism rebounding, our latest report, Navigating Emerging Trends in Global Travel and Tourism, closely examines the trends shaping the future of the travel industry. This report explores five global travel trends shaping the future of travel in 2023 and beyond.  The travel brand of the future is […]

In today’s hypercompetitive market, pricing and promotion optimisation have become crucial for brands’ success. With the rise of price-sensitive consumers, companies must find ways to offer value without sacrificing profit margins. And that’s where data analytics comes in! According to a recent study, companies that use data analytics to optimise pricing and promotions see an […]

If you could understand and influence human emotion, could you use this ability to increase sales and identify the most compelling advertisements, the perfect price point, or the most flawless product mix?  While advertisers, psychologists, and salespeople have understood this connection for years, only a few have been able to use it to their advantage. […]