Knowledge hub

In a world where data is the new currency, professionals who can navigate its complex channels are invaluable. Among these experts is Karl Wagner, our Global Head of Data Management. With a presence in ten countries, we require a data maestro to harmonize diverse data streams, ensuring quality, consistency, and compliance across borders. Karl has […]

Clean eating profoundly impacts food production as consumers worldwide gravitate toward healthier, cleaner foods. In 2022, the global health and wellness food market was valued at USD 841 billion and is projected to increase to one trillion U.S. dollars by 2026. What is clean eating? Clean eating might have various interpretations for consumers, but it […]

AI, or Artificial Intelligence, is changing the game in marketing and market research, helping us understand what customers want and making smarter business moves. Experts say that  AI in marketing will become a whopping $78.8 billion industry by 2030! This goes to show how important AI is becoming in helping brands create better strategies and […]

Understanding consumer behaviour is crucial as digital technology continues to reshape the retail industry. Every click, view, and scroll by a potential customer holds significant value. The journey from browsing a website to finally hitting the ‘Buy’ button is intricate, often driven by many factors that marketers need to comprehend.  This is why market research […]

Today, businesses are tasked not just with generating profits but with doing so responsibly. One of the most pressing challenges is the staggering amount of food that goes to waste yearly, a symptom of inefficiencies in the food supply chain and consumer habits. This waste is not just a lost economic opportunity but a significant […]

Environmental sustainability has emerged as a cornerstone of brand integrity, corporate responsibility, and a growing determinant of bottom-line success. As public consciousness veers emphatically towards sustainability, the pressure is mounting for brands to respond.  With environmental awareness at its pinnacle, prominent Quick Serve Restaurants or QSRs are unveiling ambitious sustainability goals. For instance, Burger King […]

According to Statistica, by 2025, the global big data analytics market’s annual revenue will likely grow to $68.09 billion. Data science is a beacon that guides corporations and individuals. It has revolutionised industries, from healthcare, where predictive algorithms can forecast outbreaks and patient needs, to finance, where it’s used to detect fraudulent transactions in real-time. […]

In this insightful video, our Country Manager for Singapore, Derek Goh, sheds light on the often overlooked cultural nuances that significantly influence consumer behaviours in Singapore despite its modern facade. Drawing from examples like the Hungry Ghost Festival and Chinese New Year and highlighting the tangible impact of traditional beliefs on purchase patterns during these […]

The adage “the customer is king” isn’t just a phrase—it’s an operational blueprint. Brands that succeed are often those that truly understand their customers. They not only know what their customers are doing, but crucially, they understand why. Delving into the psyche of your clientele isn’t a mere academic endeavour; it’s a strategic necessity. It’s […]