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India’s consumer market is undergoing rapid transformation, positioning the country as a pivotal player in the global economy. Projections indicate that consumer spending in India will rise from $2.4 trillion in 2024 to $4.3 trillion by 2030, fueled by a young workforce, urbanization, and increasing disposable incomes. This evolution reflects significant shifts in Indian consumer […]

In this video, you will discover the dual expertise of Joseph Neidorf, an Emmy-winning composer and the sharp Quality Control Manager at our Americas office. Yes, Joseph recently earned not just one but six nominations at the New York Emmy Awards, with three wins, including Best Musical Composition. Find out how his unique background in […]

The ability to anticipate and adapt to emerging trends sets market leaders apart. As we approach 2024, the consumer world is pivoting at an unprecedented rate, influenced by technological advancements, global socio-economic shifts, and a collective reevaluation of values and priorities post-pandemic. For brands, an in-depth understanding of these emerging trends is crucial. It’s no […]

How can brands tap into the world’s biggest focus group — the global population constantly interacting on social media and sharing their brand experiences online?  While social listening, the practice of monitoring and analysing online conversations about a brand, industry, or product,  and traditional research methods deliver strategic and tactical insights, unlike conventional research, social […]

In global commerce, the Chinese consumer market stands out as both a beacon of opportunity and a labyrinth of complexity. Home to over 1.4 billion individuals, China’s market is not just vast; it’s a kaleidoscope of diverse and rapidly changing consumer segments. Recent data from the China National Bureau of Statistics highlights an intriguing trend: […]

Have you ever wondered what drives a consumer to choose one product over another? What factors tip the scale in favour of a particular brand? How do companies anticipate the evolving preferences of their market? The answers to these intriguing questions lie in choice modelling, a cornerstone technique in modern market research. Choice modelling is […]

Market segmentation is like hosting a huge party but knowing exactly what each guest likes, from the music to the snacks. It’s about understanding that not everyone is the same and tailoring your approach to meet different tastes and preferences. Now, why is market segmentation such a big deal in modern marketing? Imagine trying to […]

As in-house design and video functions become more common in the market research industry and we consume more visual content than ever before, visual communication and storytelling are becoming increasingly important skills for insight teams to adopt. Integrating design and video teams into insight teams is key to ensuring design and video functions are not […]

Making the right decisions in business is critical. For companies in the B2B sector, these choices can shape their future success or failure. So, how can businesses ensure they’re making the best decisions? The answer is clear: B2B market research. Market research isn’t just about collecting data. It’s about understanding the market, knowing your competitors, […]

Japan, the world’s third-largest consumer market after the US and China, offers rich insights into Japanese consumer behaviour rooted in centuries of culture. As articulated in “Japanese Consumer Dynamics,” the interplay between swift periods of growth and resilient responses to crises has been pivotal in shaping Japan’s consumption habits, drawing parallels with the American consumer […]