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consumer-segments-india
Blog

5 Key Consumer Segments in India. 

India’s consumer market is undergoing rapid transformation, positioning the country as a pivotal player in the global economy. Projections indicate that consumer spending in India will rise from $2.4 trillion in 2024 to $4.3 trillion by 2030, fueled by a young workforce, urbanization, and increasing disposable incomes. This evolution reflects significant shifts in Indian consumer […]

2024 market trends
Blog

15 Consumer Trends to Watch in 2024.

The ability to anticipate and adapt to emerging trends sets market leaders apart. As we approach 2024, the consumer world is pivoting at an unprecedented rate, influenced by technological advancements, global socio-economic shifts, and a collective reevaluation of values and priorities post-pandemic. For brands, an in-depth understanding of these emerging trends is crucial. It’s no […]

Blog

Beyond Likes and Shares: Harnessing the Power of Social Media Insights.

How can brands tap into the world’s biggest focus group — the global population constantly interacting on social media and sharing their brand experiences online?  While social listening, the practice of monitoring and analysing online conversations about a brand, industry, or product,  and traditional research methods deliver strategic and tactical insights, unlike conventional research, social […]

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Beyond Tradition: The Evolution of Consumerism in Japan.

Japan, the world’s third-largest consumer market after the US and China, offers rich insights into Japanese consumer behaviour rooted in centuries of culture. As articulated in “Japanese Consumer Dynamics,” the interplay between swift periods of growth and resilient responses to crises has been pivotal in shaping Japan’s consumption habits, drawing parallels with the American consumer […]