Knowledge hub

The allure of new and improved products is undeniable. We constantly see updates and revised versions of our favourite products and wonder if and when we should buy the updated versions of products that already work for us.  The truth is that brands frequently release products as new and improved, and consumers feel compelled to […]

Microsoft recently made a substantial commitment to OpenAI’s ChatGPT —a chatbot released late last year, announcing its intent to invest $10 billion, while tech giant Google is scrambling to produce a rival for ChatGPT called Bard. Artificial Intelligence (AI) is advancing at a remarkable rate, raising several questions about the dangers and risks of an […]

Sun Tzu once said, “Know thy self, know thy enemy. A thousand battles, a thousand victories.” While the quote from this ancient Chinese military strategist is about tactical warfare, it also highlights the importance of understanding your place in the market and the competition you face.  In today’s world of global e-commerce, where sales amounted […]

Data visualisation analysts are crucial in helping organisations use and interpret data effectively. Using their technical and visual design skills, they can effectively transform complex data sets into easy-to-understand visuals that tell a powerful story.  Data visualisation specialists use graphs, charts, maps, and diagrams to communicate insights and provide decision-makers with the actionable information they […]

The beauty industry is constantly evolving and growing, with global sales projected to reach $716 billion by 2025. However, in this crowded and competitive market, it is becoming increasingly challenging for brands to stand out and capture the attention of their target audience. Did you know that 75% of consumers expect personalised experiences from beauty […]

Packaging design plays a vital role in the success of food and beverage products. In today’s competitive marketplace, it’s not enough to simply have a quality product. Your packaging must also be designed to catch potential customers’ attention and communicate your product’s value in a matter of seconds. Effective packaging design can create a strong […]

In the current digital marketing landscape, social media is one of the most powerful tools for marketers to engage with their target audience. For Gen Z consumers, social media is not just a means of communication but an integral part of their lifestyle, shaping their behaviour and influencing their purchasing decisions.  It’s crucial for brands […]

According to a recent survey, 73% of Gen Zers are willing to pay more for sustainable products. This statistic reveals a significant shift in consumer behaviour and highlights the importance of sustainability in marketing to this eco-conscious generation. As the first generation to grow up with climate change as a defining issue, Gen Z is […]

The year is 2033, and the field of medicine has changed significantly. Wearable med-tech devices are everywhere, providing real-time monitoring of patient health and enabling healthcare providers to detect potential issues before they become serious. Innovative technologies such as artificial intelligence and robotics are used to improve diagnosis, treatment, and patient outcomes. Welcome to the […]

According to a report by MarketsandMarkets, the wearable technology market is expected to reach $54 billion by 2023. Understanding consumer behaviour related to wearable technology is more important than ever. Analyzing consumer behaviour can provide valuable insights for product marketing managers and research executives, enabling them to design products that meet different consumer segments’ needs […]