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According to the Global Research Business Network (GRBN), confidence in the market research industry has remained stable, and trust in data analytics has increased in 2022 compared with 2020.  Still, market research as an industry needs to constantly work to improve the perceived value of research. The way to ensure this happens is by addressing […]

Clean eating profoundly impacts food production as consumers worldwide gravitate toward healthier, cleaner foods. In 2022, the global health and wellness food market was valued at USD 841 billion and is projected to increase to one trillion U.S. dollars by 2026. What is clean eating? Clean eating might have various interpretations for consumers, but it […]

At Kadence, we pride ourselves on being at the forefront of research innovation. We identify and explore how emerging technologies will reshape the research landscape- and share findings with the industry. Our primary focus is identifying developments that will enhance the richness and depth of insights we deliver to our clients. In recent years we […]

A Summary of our latest report —Feeling Good: Powering the Next Generation of Fitness and Medtech. Today’s consumer is spending less on acquiring things and more on doing things, and this trend is making its way into the fitness and medical industries. Research shows that when consumers feel good about their fitness regimen, they are […]

A summary of our latest trend report: About Face The beauty and personal care market is one of the fastest-growing consumer markets, particularly in the cosmetics and skincare categories. About Face: Emerging Global Trends in the Beauty and Cosmetics Industries is an in-depth, 65-page guide providing insights into key trends shaping the beauty industry in […]

Consumer behaviour is shifting more rapidly and drastically than ever before. Brands are trying to keep up with massive changes in consumer behaviour and preferences in virtually every sector, from groceries and fitness to banking and finance. Consumers continue to pivot their preferences and priorities with uncertainty, inflation, and an economic downturn.  In the early […]

Just like reaching an unknown destination without a map is difficult, so is building a business strategy without competitive intelligence.  Competitive intelligence helps brands shape their product development, distribution channels, pricing, messaging, positioning, brand promotions, and features. It allows brands to identify their challenges and opportunities in the market in relation to their competition, so […]

The beauty, personal care and cosmetic industries are evolving. This report looks at the industry from a global viewpoint, highlighting some of the latest and emerging trends around the world.