2021 research by Kadence International reveals the perceptions and usage of common e-wallet providers across different Indonesian markets and regions.
In recent years, there has been a shift in the acceptance of contactless transactions in Indonesia fueled by the government’s active support of e-payments. The pandemic accelerated this trend towards digital services as people practiced social distancing and moved online to meet their daily needs.
Indonesia has always been well positioned to move to a cashless society with a huge population of 270 million, with more than 50% unbanked due to geography and lack of infrastructure barriers. Yet, Indonesia is one of the leading Asian countries in terms of internet and mobile penetration. According to a study by Google, more than 60% of Indonesians are equipped with a smartphone.
According to Bank Indonesia (BI), the value of electronic money transactions reached IDR 201 trillion ($13.95) in 2020, growing by over 38% from the previous year.
E-wallet providers continue to play an important part of this surging demand.
Kadence International recently conducted an in depth online study of e-wallet users profiles, behaviors and preferences including:
- What brands are leading the way within different regions of Indonesia?
- What types of transactions are most common by region?
- What features are considered most important by e-wallet users?
- How are e-wallet brands perceived by Indonesian users?