We are absolutely thrilled to be finalists at this year’s AURA Awards for Innovation of the Year in conjunction with Asahi Europe & International. The award nomination recognises our work using augmented reality to drive innovation in pack and concept testing.
This new approach harnesses augmented reality models, built in-house by our design team, that respondents can interact with at home. The result? Rich, detailed feedback to fuel the innovation and design process without the need for a physical prototype or bringing respondents together centrally.
We conducted a pilot of the technology alongside Asahi Europe & International, which validated a number of benefits over established pack and concept testing methods, including respondents being able to better visualise what the concepts would look like in real life, and spontaneously commenting on critical details of the pack design. Read the full case study to find out more about the pilot.
The AURAs are one of the most respected awards in the market research industry, and are judged by members of AURA, an organisation of client side research and insight professionals. Innovation of the Year is a brand new category for 2021 that seeks to recognise solutions that are helping to “deliver better insights or deliver insights better.”
The winners will be announced at the AURA Awards Dinner in London on 19th July.