Media market research.

Building a deeper understanding of your audiences, and how to grow them further

Bianca Abulafia Bianca Abulafia Media Market Research Lead

We help our clients to understand how audiences are interacting with media brands and the value of the content they are consuming. We support our clients not only in understanding current customer needs, but also how to grow audiences further. 

From Bloomberg to the Wall Street Journal our team has worked with some of the biggest media brands across the globe, helping them to build a deeper understanding of how to maximise the commercial value of their content, and to build deep and lasting relationships with audiences.

Our team of media experts have supported clients with a range of different challenges: from broadening the portfolio of platforms on offer, to testing audience appetite for new content and pricing structures.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

Discover the Future of Entertainment

Next Wave Entertainment explores the transformative shifts in media consumption, from streaming to gaming. It highlights trends like subscription fatigue, the rise of all-in-one platforms, and the impact of cultural content. Discover how entertainment is evolving in response to global consumer behavior and technological innovation.

Download the report now
asias-ev-future-two-wheelers
Blog

Why Scooters, Not Cars, Are Leading Asia’s Electric Future.

While the world watches Tesla, a more profound electric shift is unfolding in Asia. And it’s happening on two wheels. More than 9.6 million electric two-wheelers were sold across Asia in 2023, compared to fewer than 2 million electric cars. In India, electric scooter sales rose by over 36 percent year-on-year, led by local players […]

the-mushroom-revolution
Blog

The Consumer Appetite Fuelling a Mushroom Revolution in Grocery.

In a trade hall packed with natural food startups and plant-based hopefuls, the mushroom drinks were among the first to sell out. Odyssey’s lion’s mane “cold brew” disappeared before lunch. Popadelics’ truffle-dusted shiitake chips were gone by midday. And when the Natural Products Expo West wrapped for the year, trend watchers were left with one […]

Blog

How Market Research is Adapting to the Attention Economy.

Every second, a huge amount of content competes for our attention—news feeds refresh, notifications alert us, and videos play automatically before we can skip them. People aren’t just scrolling through; they’re avoiding, filtering, and tuning out. This overload of information has made our attention very valuable. Recent studies indicate the average human attention span has […]

oral-care-in-Japan
Blog

Inside Japan’s Overlooked Dental Crisis.

Japan has one of the longest life expectancies in the world. Yet many of its citizens skip the dentist until something hurts, and the results are catching up with them. While the country’s universal health insurance system provides broad access to dental treatments, from fillings to oral surgery, preventive habits remain inconsistent. Japan’s universal health […]

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