New product development research.
Develop winning products and services rooted in consumer needs.
Only 30% of new products succeed. So how do you ensure that yours makes the cut? By bringing consumer insight to the heart of the product development process, we can help you design and launch products and services that outperform the competition.
We work with businesses providing NPD market research services to support them on their innovation journey.
We partner with brands from the outset, helping them generate ideas and shortlist the right concepts to take forward. Then working in close collaboration, we’ll help you to refine, develop and test these further to create marketing-beating products and services. Working with us, you’re in safe hands. Our team has been behind successful product launches for a host of global brands.
New product development research
Proposition development
Find the reason to believe behind your brand and what it offers
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Concept validation
Identify the strongest concept(s) to take forward for further iteration and development
Product testing
Optimise your products and services to set your business up for success
Pricing research
Find the optimum price point for your product or service
Our customers
View all case studies
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Who is Gen C? Understanding the Connected Consumer Revolution.
They don’t fit into a neat generational box, yet they are shaping the future of commerce, content, and connectivity. Meet Gen C – Generation Connected, a powerful psychographic group that defies traditional demographics. Unlike millennials, Gen X, or Gen Z, they aren’t defined by birth years but by behaviour: always-on, digitally fluent, and community-driven. For […]
How Consumers Are Pushing Big Brands to Rethink Farming.
In Brazil’s Cerrado Mineiro region, coffee farmer Marcelo Montanari is redefining what it means to grow coffee in a changing climate. By interplanting native trees with his coffee crops and reducing chemical use, he’s not just nurturing healthier soil – he’s building resilience against the unpredictable swings of climate change. This shift hasn’t gone unnoticed. […]
Seeds of Change
The Shifting Tides of Streaming Across the US, UK, and Southeast Asia.
Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favour on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public Relations
Vital Strategies
Customer Intelligence Director