New product development research.

Develop winning products and services rooted in consumer needs.

New product development research

Only 30% of new products succeed. So how do you ensure that yours makes the cut? By bringing consumer insight to the heart of the product development process, we can help you design and launch products and services that outperform the competition.

We work with businesses providing NPD market research services to support them on their innovation journey.

We partner with brands from the outset, helping them generate ideas and shortlist the right concepts to take forward. Then working in close collaboration, we’ll help you to refine, develop and test these further to create marketing-beating products and services. Working with us, you’re in safe hands. Our team has been behind successful product launches for a host of global brands.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

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Conducting Online Research in Asia 2
Blog

What Makes Japan’s Social Media Feeds So Quietly Distinct?

In Japan, the loudest thing on social media might be silence. While nearly 80% of the population actively uses social platforms, few are broadcasting their lives. They scroll quietly, post sparingly, and conform to cultural expectations of privacy and restraint. This restraint reflects meiwaku—the deeply rooted cultural norm of not drawing attention or causing discomfort, […]

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Blog

Why Scooters, Not Cars, Are Leading Asia’s Electric Future.

While the world watches Tesla, a more profound electric shift is unfolding in Asia. And it’s happening on two wheels. More than 9.6 million electric two-wheelers were sold across Asia in 2023, compared to fewer than 2 million electric cars. In India, electric scooter sales rose by over 36 percent year-on-year, led by local players […]

the-mushroom-revolution
Blog

The Consumer Appetite Fuelling a Mushroom Revolution in Grocery.

In a trade hall packed with natural food startups and plant-based hopefuls, the mushroom drinks were among the first to sell out. Odyssey’s lion’s mane “cold brew” disappeared before lunch. Popadelics’ truffle-dusted shiitake chips were gone by midday. And when the Natural Products Expo West wrapped for the year, trend watchers were left with one […]

Blog

How Market Research is Adapting to the Attention Economy.

Every second, a huge amount of content competes for our attention—news feeds refresh, notifications alert us, and videos play automatically before we can skip them. People aren’t just scrolling through; they’re avoiding, filtering, and tuning out. This overload of information has made our attention very valuable. Recent studies indicate the average human attention span has […]

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