Understanding customer behaviour.
Truly understand your customers’ needs and challenges to inform future strategy.
It is vital for brands to understand and respond to evolving customers’ needs to remain relevant and stay ahead of the competition.
We work with businesses helping them to get under the skin of current and target customers so you can develop strategies designed around their needs.
We know that every customer group is different. That’s why we’ll partner with you to develop a tailored approach that will work for your target audience. Drawing on our vast toolkit of qualitative and quantitative methodologies, we’ll find the right techniques to meet your needs – whether that’s understanding how your product is used in home via an online community or exploring how consumers perceive your brand through TDIs. By bringing you closer to your customers in this way, we can embed rich understanding across your organisation to facilitate customer-centric decision-making.
The customer journey is a multifaceted process that involves multiple touchpoints and channels. Our team of experts dig into this journey, analysing customer behaviour at each stage, from awareness and consideration to purchase and loyalty. We utilise our research to map out this journey, providing detailed insight into your customer’s experiences, perceptions, and motivations. This allows your business to optimise each touchpoint, enhance customer satisfaction, and ultimately, boost customer retention.
In addition to understanding your customers, we also recognise the importance of examining your market environment. Our team conducts extensive market analysis to provide a comprehensive view of your industry landscape. From identifying key market trends and monitoring competitor activities to assessing potential market threats and opportunities, our market analysis will equip you with the information you need to navigate your market confidently and strategically.
At Kadence, we don’t just provide you with data —we deliver actionable insights. Our skilled analysts distill complex data into easy-to-understand reports with clear, actionable recommendations. Whether you’re looking to refine your marketing strategy, improve your product offerings, or identify new growth opportunities, our insights will guide your decision-making process. We are dedicated to empowering businesses with the knowledge they need to thrive in today’s competitive marketplace. We make sure your customer strategy is backed by solid, reliable research.
The impact customer understanding research can have on your business:
Optimise products to retain and grow customers
By understanding what matters to your customers, we can help you optimise products to ensure they hit the mark.
Develop winning products and services that deliver on customer needs
By bringing you closer to the people you want to reach, we’ll help you understand how to create product and service offerings that really resonate.
Create a customer-centric culture
Building rich customer understanding across your organisation ensures that customer needs are placed at the heart of decision-making.
Our customers
View all case studies
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Coverage
N/ALanguages
N/A
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Why Scooters, Not Cars, Are Leading Asia’s Electric Future.
While the world watches Tesla, a more profound electric shift is unfolding in Asia. And it’s happening on two wheels. More than 9.6 million electric two-wheelers were sold across Asia in 2023, compared to fewer than 2 million electric cars. In India, electric scooter sales rose by over 36 percent year-on-year, led by local players […]
The Consumer Appetite Fuelling a Mushroom Revolution in Grocery.
In a trade hall packed with natural food startups and plant-based hopefuls, the mushroom drinks were among the first to sell out. Odyssey’s lion’s mane “cold brew” disappeared before lunch. Popadelics’ truffle-dusted shiitake chips were gone by midday. And when the Natural Products Expo West wrapped for the year, trend watchers were left with one […]
How Market Research is Adapting to the Attention Economy.
Every second, a huge amount of content competes for our attention—news feeds refresh, notifications alert us, and videos play automatically before we can skip them. People aren’t just scrolling through; they’re avoiding, filtering, and tuning out. This overload of information has made our attention very valuable. Recent studies indicate the average human attention span has […]
Inside Japan’s Overlooked Dental Crisis.
Japan has one of the longest life expectancies in the world. Yet many of its citizens skip the dentist until something hurts, and the results are catching up with them. While the country’s universal health insurance system provides broad access to dental treatments, from fillings to oral surgery, preventive habits remain inconsistent. Japan’s universal health […]
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & Marketing
Vital Strategies
Customer Intelligence Director