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Animal health market research.

Shaping animal health strategy for global companies with high quality insight and expert thinking

Amy Lo Animal Health Market Research Lead

We apply our expertise in animal health market research to drive insight-led action across a breadth of categories and a range of business challenges. We have direct access to vets through our in-house vet panel spanning several countries as well as extensive experience conducting in-depth research with pet owners.

Over the years we have worked some of the biggest animal health companies and pet food brands, forming long-term partnerships to provide animal health market research that shapes business strategy and drives more customer-centric thinking. In this time, we’ve conducted research across a broad range of categories including parasiticides, vaccines, ear infections and specialised pet food, building up strong knowledge of customer behaviour and attitudes within these areas.

By unearthing high quality insights and running workshops that empower teams, we help animal health companies identify high value market opportunities and optimise their marketing and communication strategies to drive brand growth.

Our Results

Our mission is to raise the impact of research – and we're delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner
— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist
— Agency of the Year Awards, 2020

Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner
— Marketing Research & Insight Excellence Awards – 2019

Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended
— Market Research Society Awards, 2019

Best Training and Development

Highly Commended
— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist
— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist
— Market Research Society's Operations Awards – 2019

Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

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Premium home appliances fridge washing machine

Understanding the elements of value driving recommendations for Panasonic

Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.

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Embedding a customer-centric culture to inform all areas of business strategy for Havells

An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.

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Free Guide

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing Analytics Director
Treatwell

We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

We knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear