Media market research.
Building a deeper understanding of your audiences, and how to grow them further
Bianca Abulafia
Media Market Research Lead
We help our clients to understand how audiences are interacting with media brands and the value of the content they are consuming. We support our clients not only in understanding current customer needs, but also how to grow audiences further.
From Bloomberg to the Wall Street Journal our team has worked with some of the biggest media brands across the globe, helping them to build a deeper understanding of how to maximise the commercial value of their content, and to build deep and lasting relationships with audiences.
Our team of media experts have supported clients with a range of different challenges: from broadening the portfolio of platforms on offer, to testing audience appetite for new content and pricing structures.
Media market research services
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Campaign effectiveness
Determine how effective your campaigns are to better inform your marketing strategy
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Segmentation research
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Usage and attitude surveys
Gain a snapshot of the market from your consumers’ viewpoint by understanding what they think about your products and services and how they use them
Pricing research
Find the optimum price point for your product or service
Ad testing research
Gain feedback in the early stages of creative development to improve ad effectiveness
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Understanding the shift in business decision makers’ priorities as they enter a new normal with Bloomberg
Creating compelling content for Bloomberg to help its readers understand how their peers are responding to the pandemic.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Discover the Future of Entertainment
Next Wave Entertainment explores the transformative shifts in media consumption, from streaming to gaming. It highlights trends like subscription fatigue, the rise of all-in-one platforms, and the impact of cultural content. Discover how entertainment is evolving in response to global consumer behavior and technological innovation.
Download the report now
The Shopper Who Never Meant to Shop.
You’re watching a livestream. A pair of sneakers flash on screen, not as a hard sell, but as part of the host’s outfit. Before the segment ends, you’ve clicked, carted, and checked out, without ever intending to shop. This is ambient shopping. In 2025, 69% of consumers report making purchases while doing something else: scrolling […]
Why Inflation Is Not Stopping Middle-Class Indulgence.
Rising inflation and economic uncertainty were expected to put an end to discretionary spending for middle-income households. Instead, consumers are making room for indulgence. Across the US, UK, and Europe, households earning moderate incomes continue to prioritise non-essential purchases at rates far closer to affluent consumers than economic models predicted. McKinsey’s 2024 Global Consumer Sentiment […]
Why the She-conomy Is Now Driving Global Growth.
Across the world’s fastest-growing consumer markets, one force is reshaping purchasing behaviour, product design, and service delivery: women. From Jakarta to Los Angeles, women are no longer a niche segment—they’re central to growth itself. In the US and UK, they already influence over three-quarters of consumer spending. In Asia, their economic clout is rising even […]
When Sustainability Meets the Limits of Consumer Budgets.
In theory, younger consumers should be leading the green economy. Gen Z and millennials routinely rank climate change among their top global concerns, follow sustainability influencers, and expect brands to take a stance on everything from packaging to politics. But in practice, their purchasing behaviour last year tells a different story. According to McKinsey, the […]
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Customer Intelligence DirectorI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of Insights
Sales & Marketing
Vital Strategies