Kadence UK.
Our UK office
Kadence is one of the leading market research agencies in London. From our base in the capital, we conduct market research across the UK, Europe and the Middle East.
We partner with brands on full-service market research projects to help them get closer to customers and launch standout products and communications strategies. We can also work with organisations as a fieldwork partner, helping to reach the right respondents in any European market.
As one of Kadence International’s global offices, our team reflects our international outlook. Between us we speak 15 languages!
We are consistently recognised as one of the top market research agencies globally
Innovation of the Year
Finalist
— The AURAs, 2021
Market Research Agency of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner – Gold
— Agency of the Year Awards, 2021
Consultant of the Year
Winner
— Agency of the Year Awards, 2020
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
ESOMAR Best Congress Paper
Winner
— ESOMAR, 2023
We are regarded as one of the best market research agencies in the United Kingdom, with clients coming to us with their toughest business challenges
Clients value our consultative approach and ability to turn insights into action. Most recently, we’ve supported organisations to answer questions such as:
- Will our new sustainable solution be a hit with consumers?
- Is there a market for our innovative new drink?
- How do we expand our presence in Europe? Where are the best opportunities for our business?
- What are the big challenges keeping CMOS awake at night?
- Which packaging concept should we launch?
- Is there scope to extend our brand into a new category?
Meet our senior team
Bianca Abulafia
Specialist sectors Automotive, Media, Kids
Current location UK
Bianca helps businesses understand how to get the most out of qualitative research, working across our offices globally to design approaches that get to the heart of what’s driving behaviour. Bianca is a frequent conference speaker on all things qual – both in the US and the UK.
Cindi Collett
Specialist sectors B2B, B2C, CPG, Retail, Financial Services, Healthcare
Current location UK
Cindi is a seasoned market research professional with extensive experience in multiple market research disciplines. She has worked with clients from all over the globe in multiple sectors, including Food and Beverage, CPG, manufacturing, technology, and finance.
Rupert Sinclair
Specialist sectors Food & Beverage, Financial Services, Tech & Telco, B2B
Current location UK
Amy Lo
Specialist sectors
Current location UK
Amy has worked at Kadence for over ten years, joining the global market research agency after starting her career in larger research agencies. She is passionate about delivering insights worth sharing—insights that make our clients proud to circulate within their businesses. Amy enjoys exploring innovative techniques and processes to maximise quality and efficiency as a mixed methods researcher.
Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
We draw on a range of methodologies to power offline and online market research in the UK and beyond
In-depth interviews
Engage with consumers and clients one-on-one to access detailed and nuanced insights
Online panels and online surveys
Get access to your target audience with one of the most efficient tools in research
Online communities
Delve deeper to truly understand consumers and their relationship to your brand
Emerging research methods
Harness new research techniques to uncover deeper insight
Central location testing
Set your products and campaigns up for a successful launch
FAQs
Do you specialise in qualitative or quantitative research?
How do you help clients leverage research to turn insight into action?
How do you approach international projects?
Our location
See on Google mapsKadence International – UK
2 Valentine Place
London
SE1 8QH
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Your Premier Market Research Agency
In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.
Why Choose Kadence for Market Research?
Global Reach with Local Expertise
Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.
Customised Solutions
At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.
- Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies. - New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies. - Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience. - Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making. - Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.
Innovative Methodologies
Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.
Driving Success with Market Research
As a trusted market research agency, Kadence helps businesses achieve success through:
- Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
- Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
- Product Testing: Validate your products against consumer expectations through robust testing.
Partner with Kadence for Market Research
Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.
What is Market Research?
Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.