Consumer goods market research.
Supporting strategies for successful product launches and portfolio management
Ellie Tehrani
Consumer Goods Market Research Lead
Launching or refining consumer products is a big endeavour. We support brands with consumer goods market research at every stage of the product development cycle, harnessing insight to help clients understand their customers and prospects to grow market share.
From Unilever to Arla to Mars our consumer packaged goods market research team has worked with some of the world’s biggest names to help them determine the winning concept, identify the right flavour / scent portfolio, uncover category unmet needs and pinpoint key targets.
Consumer goods market research services
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Product testing
Optimise your products and services to set your business up for success
Pricing research
Find the optimum price point for your product or service
Ad testing research
Gain feedback in the early stages of creative development to improve ad effectiveness
Brand equity
Discover what drives the value of your brand and how this compares with the competition
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Harnessing augmented reality to power innovation in pack testing for Asahi
We ran an industry-leading pilot to test the role of augmented reality in research and its applications to pack testing.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Understanding the Concerned Consumer
From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink?
Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore.
Download the report now
Can Chipotle Sell Mexican Food to Mexico?
A bold move into familiar territory – will it pay off? Chipotle’s announcement to open its first restaurant in the country, which inspired its menu, raises eyebrows and expectations. Partnering with Latin American restaurant operator Alsea, the US-based chain is entering a market where culinary authenticity isn’t a differentiator; it’s the starting point. For Chipotle, […]
Taste, Trust, or Trend? Decoding the Plant-Based Milk Movement.
In cafés from Stockholm to Singapore, something curious is happening to the humble latte. The milk has changed – but the meaning of what’s being poured has changed even more. Oat milk, once a fringe choice in vegan corners of Brooklyn and East London, now commands entire refrigerator shelves in mainstream supermarkets. In London alone, […]
Why Chocolate Sales Are Rising in a Health-Focused World.
Global demand for chocolate is rising, even as consumer concern over sugar, processed foods and wellness reaches new heights. Across the UK, the US, and key Asian markets, confectionery companies are reporting growth not just in premium segments, but also in functional and “better-for-you” formulations once considered niche. The shift reflects a broader recalibration of […]
Why Technology Buyers Are Saying ‘Not Yet.’
The global tech retail market is slowing. Consumers who once chased every new release are now holding off, thinking harder, and stretching upgrade cycles across devices – from phones to wearables to home tech. What’s changed isn’t just price sensitivity; it’s mindset. The old rhythm of new-for-new’s sake is being replaced by a more deliberate […]
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Senior Marketing ExecutiveI have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars
Senior Insights LeaderWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of Research
Sales & Marketing
Vital Strategies
Customer Intelligence Director