Kids market research.

Helping you to understand kids and youth audiences in support of developing your brand

Bianca Abulafia Bianca Abulafia Kids Market Research Lead

We help our clients to understand how children and young people are interacting with the world around them, supporting them in the development of new brands and concepts.

Our kids market research team has worked with some of the biggest kids brands across the globe, helping them to understand how tastes are changing, and how their brands can respond.

The challenges kids brands face are broad and varied, and often require bespoke approaches to ensure we meet your objectives. From understanding how kids interact with and play with toys, to how they use stationary, our team of kids market research experts tailor their approach to your market and objectives, and have shared their knowledge of how these tools need to be adapted at conferences across the world.

Our Results

Our mission is to raise the impact of research – and we’re delivering

Kadence International Market Research Agency of the Year Singapore

Market Research Agency of the Year

Winner

— Agency of the Year Awards, 2019

Market Research Agency of the Year

Finalist

— Agency of the Year Awards, 2020
Quirks Supplier of the Year Kadence International

Market Research Supplier of the Year

Winner

— Marketing Research & Insight Excellence Awards – 2019
Kadence International is Highly Commended for Global Agency of The Year

Global Agency of the Year

Highly Commended

— Market Research Society Awards, 2019
MRS Opperations Awards Trophy

Best Training and Development

Highly Commended

— Market Research Society's Operations Awards, 2019

Best Data Collection (telephone)

Finalist

— Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face)

Finalist

— Market Research Society's Operations Awards – 2019

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Free Report

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

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Conducting Online Research in Asia 2
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Jollibee is rewriting the rules of global fast food.

Jollibee is rewriting the rules of global fast food. After a strong financial year, the Filipino fast-food giant is entering 2025 with around USD 364 million earmarked to open as many as 800 new stores worldwide. That would push Jollibee’s total store count past 10,000, a staggering figure for a homegrown chain once dismissed as […]

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How to conduct online research in China

Conducting online research in China is unlike anywhere else in the world. With over 1.1 billion internet users in 2024, China accounts for over a fifth of the global online population. Nearly all of them, over 99%, access the internet via smartphones, making mobile-first behaviour not just common but standard. Researchers won’t find Google, Facebook, […]

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Edtech Platforms Embrace Student Creators to Drive Growth.

The next wave of edtech growth isn’t being engineered in boardrooms or classrooms. It’s unfolding in bedrooms, dorm halls, and digital chat groups – where students turn smartphones into production studios and learning platforms into launchpads. Armed with ring lights and revision hacks, Gen Z creators are transforming how education is marketed, consumed, and experienced. […]

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The Shopper Who Never Meant to Shop.

You’re watching a livestream. A pair of sneakers flash on screen, not as a hard sell, but as part of the host’s outfit. Before the segment ends, you’ve clicked, carted, and checked out, without ever intending to shop. This is ambient shopping. In 2025, 69% of consumers report making purchases while doing something else: scrolling […]

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