Food and beverage market research.
Driving innovation and growth in the food and beverage category
Rupert Sinclair
Food & Beverage Market Research Lead
We work with major food and drink brands supporting them with food and beverage market research that spans the product development cycle. From market landscaping and customer segmentation through to concept testing and product testing, we pride ourselves on our deep expertise in food and beverage market research.
From Unilever to Mars to Arla our food and beverage market research team have worked with some of the biggest names in the industry – and helped them navigate some of their toughest challenges.
We’ve delivered insight which has enabled our clients to launch successful new food and drink offerings. We’ve helped breathe life into ailing products and categories by adjusting messaging and pricing. We’ve helped our clients attract new audiences to existing products.
Food and beverage market research services
Customer understanding
Truly understand your customers’ needs and challenges to inform future strategy
Concept testing
Identify the strongest concept(s) to take forward for further iteration and development
Product testing
Optimise your products and services to set your business up for success
Pricing research
Find the optimum price point for your product or service
Brand equity
Discover what drives the value of your brand and how this compares with the competition
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Harnessing augmented reality to power innovation in pack testing for Asahi
We ran an industry-leading pilot to test the role of augmented reality in research and its applications to pack testing.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Coverage
N/ALanguages
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Understanding the concerned consumer
From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink?
Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore.
Download the report now
What’s Cooking in the Philippines After Milk Tea and Samgyupsal.
Milk tea isn’t just a drink. It is a social signal. Samgyupsal isn’t just a meal — it has become a weekend ritual. Few food trends have achieved what these did: mass appeal across socioeconomic classes, viral traction across platforms, and real estate-level impact in malls and high streets nationwide. Their success offers a blueprint […]
Why Students Are Choosing New Education Hubs Over the West.
For decades, pursuing a prestigious degree meant a one-way ticket to the West. The United States, United Kingdom, Canada, and Australia stood as the undisputed giants of international education, drawing millions of students eager to secure world-class credentials and global career opportunities. But the equation is shifting. A growing number of students are rethinking the […]
What the Grocery Aisle Tells Us About the Global Economy.
The fastest way to read the economy might be through a grocery receipt. In the United States, a staple as simple as frozen pizza has become a financial strategy, signalling how households manage cost, comfort, and consistency. And the US isn’t alone. Across markets, pantry staples are doubling as economic sensors. In the UK, a […]
Industrial Tech Firms Feel the Heat as ESG Transparency Goes Mainstream.
Blueprints and performance specs no longer tell the full story. With buyers and stakeholders demanding greater transparency, industrial tech firms are under increasing pressure to disclose more than just technical capabilities. Procurement teams across sectors are asking deeper questions – about carbon emissions, labour conditions, and lifecycle impact. European disclosure mandates and US reporting proposals […]
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions. The impact of the work is still being felt now, several years later.
Customer Intelligence Director
Wall Street Journal
Customer Intelligence DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Senior Marketing ExecutiveI have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars
Senior Insights LeaderTrusted by
Other sectors we serve
Our market research capabilities extend beyond food and beverage. With more than 30 years of experience in market research, we have a wealth of expertise and in-depth knowledge across a variety of sectors. Whether you’re in the tech, healthcare, retail, or manufacturing industries, Kadence brings the same level of dedication and insight to meet your unique objectives.
Why Choose Kadence for Your Food & Beverage Market Research?
Choosing the right agency for food and beverage market research goes beyond collecting data—it’s about gaining deep insights that drive informed decisions and better business outcomes. Whether you’re launching a new product, refining your brand’s positioning, or navigating market trends, Kadence delivers insights that help you stay ahead in the competitive food and beverage industry.
With more than 30 years of experience in market research, Kadence is a trusted name in the field. We understand the complexities of the food and beverage sector, where changing consumer preferences, regulatory shifts, and market dynamics can shape your strategy. Our research is designed to provide actionable insights that matter to your business, ensuring you can confidently make decisions that drive growth.
You’ll work directly with experienced researchers who specialise in food industry market research. We don’t just provide data; we work closely with you to ensure clarity, alignment, and strategic direction. From day one, we immerse ourselves in your business, understanding your goals and challenges, so you receive not just insights but clear, actionable recommendations.
Tailored Research Approaches for the Food & Beverage Industry
At Kadence, we understand that the food and beverage sector is fast-paced and constantly evolving. Our approach to market research is designed to address the unique challenges of the industry, helping you stay ahead of trends and consumer demands. We focus on delivering actionable insights that provide a clear path forward for your business, no matter your research goals. These methods include:
Consumer Behaviour Analysis
In the food and beverage industry, understanding consumer behaviour is key to staying competitive. Our research delves into how consumers make purchasing decisions, what drives brand loyalty, and how external factors like trends, seasons, and health considerations influence buying habits. Through this analysis, we provide you with the insights needed to align your brand with consumer expectations and desires.
Trend and Innovation Tracking
The food and beverage landscape is heavily influenced by shifting trends, including dietary preferences, sustainability, and convenience. Our market research keeps you on the pulse of emerging food trends and innovations. We help you identify and capitalise on growth opportunities, ensuring that your products and marketing strategies are in tune with what consumers are seeking now and in the future.
Competitive Analysis and Benchmarking
In a competitive industry like food and beverage, understanding your competitors is essential. Our research includes thorough competitor analysis to assess market positioning, product offerings, and consumer sentiment. This helps you identify strengths, weaknesses, and gaps in the market, allowing you to fine-tune your strategy and differentiate your brand.
Product and Packaging Testing
Whether you’re introducing a new product or looking to refresh an existing one, testing is a critical step in the process. We use structured consumer feedback to evaluate product concepts, taste preferences, packaging appeal, and messaging effectiveness. This ensures that your product and its presentation will resonate with your target market and stand out on the shelves.
Smart Food & Beverage Market Segmentation That Reflects Reality
In the food industry, segmentation goes beyond basic demographic data. We dig deeper into consumer behaviours, motivations, and pain points to create more effective food business research. Our segmentation models focus on key decision drivers—whether it’s health-conscious choices, convenience, or emerging food trends—ensuring your marketing efforts reach the right audience with the right message.
Experts in Food & Beverage Market Research
Whether you’re focusing on local markets or expanding internationally, Kadence offers expert food market research that helps you navigate the ever-evolving food and beverage landscape. Our experienced team provides tailored insights into consumer behaviour, market trends, regulatory challenges, and cultural differences. With offices across the globe and deep industry knowledge, we ensure you have the insights needed to enter new markets and stay ahead of your competition.
Ready to Make Smarter Decisions For Your Food Business?
Request a quote today. Let us help you unlock new possibilities and guide your business with valuable food industry insights. Whether it’s a food market survey, beverage market research, or in-depth analysis of the food sector, Kadence is here to support your goals.
Sales & Marketing
Vital Strategies