Knowledge hub

From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink? Are these universal or do they differ across countries? And what implications do these trends have for marketing and product innovation?Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore these questions.

We’ve all been there. That moment of frustration when you visit a store or restaurant or hotel and are so entirely and completely underwhelmed by the experience. Perhaps it was the inattentive or poorly trained staff. Or the unclear and confusing information. Or the restricting opening hours. But what makes the whole thing worse is […]

How do you create customer delight? Our latest research sought to explore what matters to customers in 11 markets which match our international footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. As part of the research, we uncovered 5 must-have principles for any global customer experience […]

From churn rate to net promoter source, there are numerous metrics for understanding customer satisfaction. But if you want to go beyond satisfaction and create an experience that truly delights customers, should you be measuring something different? Our latest research sought to understand the factors which create customer delight across 11 markets which match Kadence […]

What does it take to delight today’s customers? Our latest research sought to explore the factors that create truly exceptional customer experiences across 11 markets which match Kadence International’s global footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. Take a look at the infographic below to […]

We are thrilled to have been recognised as the best market research agency in Singapore at Marketing’s annual Agency of the Year Awards. Kadence International triumphantly brought home gold for Market Research Agency of The Year, after winning bronze in the category for two consecutive years. The Agency of Year awards seek to recognise the […]

The way in which we live and work in our cities is changing. As population densities rise, the way people commute is shifting. This has implications for a host of sectors. From automotive manufacturers to technology companies, brands will need to adapt fast to meet consumers’ changing needs. Our latest research, with 5000 consumers across 13 cities, is designed to help brands navigate this changing landscape.

Death by PowerPoint is still a killer. The solution? Invest in design Design is the silver bullet for research. Make your findings interesting, simple and easy to understand and the world will take notice. If it intuitively makes sense your findings will spread like wildfire. If not, it’ll die on the screen. Recently there’s been […]

Who is perceived to be the world’s most luxurious brand? What drives perceptions of luxury? How luxury is different around the world? We answer these questions as part of our Luxury Index.

We recently had an internal brainstorm around the topic of luxury. One of my colleagues mentioned that they thought that Calvin Klein as a fashion brand was no longer considered luxury but was at the height of luxury in the 90s. Alongside this, if you search for luxury brands in Google you get a list […]