Knowledge hub.

From churn rate to net promoter source, there are numerous metrics for understanding customer satisfaction. But if you want to go beyond satisfaction and create an experience that truly delights customers, should you be measuring something different? Our latest research sought to understand the factors which create customer delight across 11 markets which match Kadence […]

What does it take to delight today’s customers? Our latest research sought to explore the factors that create truly exceptional customer experiences across 11 markets which match Kadence International’s global footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. Take a look at the infographic below to […]

We are thrilled to have been recognised as the best market research agency in Singapore at Marketing’s annual Agency of the Year Awards. Kadence International triumphantly brought home gold for Market Research Agency of The Year, after winning bronze in the category for two consecutive years. The Agency of Year awards seek to recognise the […]

We all complain about our daily commute. But have you ever wondered how it compares to others around the world? Our new research, with over 5000 commuters worldwide, lifts the lid on global commuting patterns, unpicking the differences across countries and revealing new opportunities for brands. We explored commuter behaviours in 13 cities which closely […]

Death by PowerPoint is still a killer. The solution? Invest in design Design is the silver bullet for research. Make your findings interesting, simple and easy to understand and the world will take notice. If it intuitively makes sense your findings will spread like wildfire. If not, it’ll die on the screen. Recently there’s been […]

Urban mobility is a lucrative space. It’s no wonder that brands as diverse as Audi, Baidu and Amazon are all clamouring to get their hands on the opportunity. Much of the debate around the future of urban mobility has focused on technology. But our latest research reveals that technological leadership alone is not enough. It’s […]

The birthplace of the hamburger, the cheeseburger and, of course, southern fried chicken, the USA is the home of fast food. It’s a hard ask to find someone who isn’t aware of a few American fast food chains, and because brands such as McDonalds, Burger King, KFC, Dominos and Five Guys can be found in […]

We recently had an internal brainstorm around the topic of luxury. One of my colleagues mentioned that they thought that Calvin Klein as a fashion brand was no longer considered luxury but was at the height of luxury in the 90s. Alongside this, if you search for luxury brands in Google you get a list […]

Nowadays people have very hectic and busy lifestyles – trying to balance work, home and a social life is increasingly challenging. However, companies are becoming more attuned to this and starting to adapt their products to suit. Lack of time is typically the main reason for lack of participation in sport or gym attendance. However, […]

There’s a great book by Columbia Business School associate professor, William Duggan, called Strategic Intuition. The book posits that intuition is ‘the selective recombination of previous elements into a new whole.’ One of Duggan’s examples of intuitive thinkers is one of Napoleon’s early campaigns. When ordered to re-take the port of Toulon from the British invaders […]