Pricing research.
Find the optimum price point for your product or service.
It can be hard to determine the value consumers place on new products or services. With pricing research, we can help you along the NPD cycle to hone in on the optimum pricing strategy.
Our suite of pricing techniques are designed to work across the go-to-market journey – from the initial stages of development, where can provide broad pricing thresholds right through to full launch, where we can help you understand the price elasticity of your product.
Whether you want to understand the branded impact of pricing, the trade-offs consumers will make in product or service features versus price or simply find the parameters of acceptable pricing, we have the tools and techniques to help.
The impact this research can have on your business:
Develop a competitive pricing strategy
By testing product pricing within a competitive context, we can help you understand how different price points will affect your market share versus the competition.
Determine your revenue yield
Our analysis techniques can plot the expected revenue yield at different price points, helping you calculate the overall return on a new launch so you can finesse your strategy.
Understand the value placed on different features
Through testing product and service bundles, we can identify the relative value consumers place on different features. This will allow you to create the ultimate combination to drive sales at the optimum price point.
Our customers
View all case studies
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
Developing comms to deliver behavioural change for Vital Strategies
A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.
Creating an education and career exploration tool to wow teens with American Student Assistance
Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
How to Use Data Analytics to Optimise Pricing and Promotions for Price-Sensitive Consumers.
In today’s hypercompetitive market, pricing and promotion optimisation have become crucial for brands’ success. With the rise of price-sensitive consumers, companies must find ways to offer value without sacrificing profit margins. And that’s where data analytics comes in! According to a recent study, companies that use data analytics to optimise pricing and promotions see an […]
The Ultimate Guide to Pricing Strategies.
Pricing is a critical component of the marketing mix. Think about what drives shoppers to purchase a product or service. Is it brand value, product quality, level of customer service provided, design, or price? According to research, 60 percent of online shoppers globally consider pricing as the first criterion affecting their buying decision. In tough […]
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & Marketing
Vital Strategies
Customer Intelligence Director