Neuroscience.
Uncover subconscious behaviours to connect better with consumers.
David Ogilvy famously proclaimed that “people don’t think what they feel, don’t say what they think and don’t do what they say”. Neuroscience allows us to overcome this challenge, by helping us to understand what’s going on in the consumer’s head.
We harness the power of neuroscience to help you uncover system 1 thinking in relation to your ads, products and brand.
System 1 and system 2 thinking was first coined by Nobel laureate Daniel Kahneman – and understanding both is crucial to success. That’s why we focus on uncovering instant, subconscious reactions (system 1) and slower, more rational responses (system 2).
From facial coding to implicit association testing, our neuroscience tools capture system 1 responses, unearthing valuable insights. The applications of neuroscience are vast – from understanding the attributes associated with your brand to developing a compelling taste profile for a new product. Neuroscience has a particularly powerful application for pre-testing adverts, allowing you to identify areas for improvement before launch. Using frame-by-frame analysis, we can understand the specific emotions elicited at different points of the ad, whilst observing eye movements or brain states can identify the frame elements that are causing confusion or distraction.
At Kadence International, we believe in the synergy of technology and cognitive science to unravel consumer behaviour at its core. Our neuroscience service is meticulously structured to delve beyond the superficial layers of consumer reactions, penetrating the subconscious realms where the primal reactions reside. Utilising advanced technology and analytical frameworks, we dissect the complex tapestry of neural responses to uncover profoundly insightful and actionable insights. The integration of neuroscience into market research presents a paradigm shift, enabling a level of understanding that is deeply intuitive and exceedingly precise. This illuminates the path of product or campaign development and significantly elevates the potential for market resonance and success.
We recognise that every brand and project has its distinct narrative and objectives. Our approach to neuroscience-based analysis is highly customised and intricately aligned with your project’s unique requirements. Our team of neuroscience experts collaborates closely with you, ensuring a thorough understanding of your objectives and customising the research framework to ensure optimal relevance and insightfulness. The resultant data is a rich reservoir of nuanced insights, unravelling consumer perceptions, and reactions at a granular level. This data is meticulously analysed and translated into actionable recommendations, empowering you to fine-tune your strategies with a level of transformative precision and insightfulness. With Kadence International’s neuroscience service, you are not just obtaining data; you are gaining a profound understanding of your audience’s cognitive landscape, a knowledge realm that holds the potential to propel your brand towards unparalleled market success.
The impact neuroscience can have on your business:
Sharpen your comms
Applied in the early stages of comms development, neuroscience can help you determine how to improve your campaign and deliver greater impact.
Strengthen your brand positioning in the market
By determining which attributes and images are most strong associated with your brand, we can help you understand which strengths to leverage.
Develop an understanding of your customer that is second-to-none
By going beyond what consumers tell you, you can uncover and harness rich insights that will put you ahead of the competition.
Our customers
View all case studies
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Brands Exposed: What consumers want to see from your marking as they emerge from lockdown
How should you position your advertising as consumers emerge from lockdown with new expectations of brands and a different lens on marketing? In this report, we’ll share the key learnings from our proprietary study, Brands Exposed, with over 4,000 consumers across the UK, US and 8 Asian markets.
Download the report now
Fast Food Enters the Subscription Era as Brands Bet on Customer Loyalty.
In early 2022, Panera Bread introduced its Unlimited Sip Club, a subscription service granting customers unlimited self-serve beverages for a monthly fee. It was among the first major fast-food chains to test a subscription-based model, shifting from traditional loyalty programs to a strategy aimed at securing recurring revenue and increasing customer visits. Subscription models are […]
How Rising Food Prices Are Changing Buying Habits in Japan.
Food prices in Japan have surged since 2022, shifting consumer habits in ways that brands cannot afford to ignore. A nationwide study by our sister company, CMG Inc., reveals the extent of this shift, showing how inflation influences where, what, and how often people buy groceries. Japanese consumers have long prioritised quality and brand loyalty, […]
How Brands Can Adapt to the Social Media Detox Trend.
For years, brands have poured billions into social media, banking on its power to capture consumer attention. But many users are logging off, exhausted by algorithm-driven content, relentless ads, and digital fatigue. The rise of the social media detox movement presents an inconvenient truth for marketers: the platforms once considered indispensable may now push consumers […]
How Kidults Are Driving Toy Sales.
The fastest-growing consumer in the toy industry is not a kid. A new generation of adults is rewriting the rules of play, driving billions in annual sales and reshaping how toy brands approach product development and marketing. These buyers, known as kidults, are fueling growth as they seek nostalgia, collectables, and high-end toys once marketed […]
Sectors we serve
With over 25 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Vital Strategies
Customer Intelligence Director