Market sizing.

Understand the size of the sales opportunity in an existing or new market.

Market Sizing

Devising a successful growth strategy requires an understanding of how big a certain market might be, and how much of it you can win.

No two market sizing studies are the same. We partner with businesses to develop a bespoke approach that builds on the latest and most accurate company information so you can understand the ROI on any strategy.

Through a combination of reviewing existing literature, desk research, key opinion leader interviews as well as digital and on-the-ground data collection we build up a rich databank for analysis. From this, we can help you identify:

  • How big the overall universe is (Total Addressable Market – TAM)
  • How much of that you can reach through your sales channels (Served Available Market – SAM)
  • The percentage of the SAM that you can realistically reach (Serviceable Obtainable Market -SOM)

Establishing the SOM accurately will lead to the most reliable strategies being realised. That’s why we work closely with you to understand your capabilities (distribution networks, pricing models, repeat purchase potential, etc.) so that we can calculate the potential for your business.

While market sizing studies offer an invaluable picture of potential market opportunities, our services extend beyond basic estimations. We analyse the competitive landscape, identifying key players, market trends, and potential threats that could impact your business. This 360-degree view of the market landscape allows you to formulate strategies that account for all variables, giving you the best chance at success.

Moreover, we pride ourselves on our ability to provide actionable insights, translating the numbers and data into real-world strategies. Our expert analysts interpret the research findings, highlighting key takeaways and formulating strategic recommendations that align with your business objectives. This ensures that the insights you gain from the market sizing studies are directly applicable to your business operations, allowing you to make informed, data-driven decisions.

The true value of market research lies in its ability to provide a nuanced understanding of markets and consumers. At Kadence, we take a customer-centric approach, investigating the attitudes, preferences, and behaviours of potential customers in your target market. By understanding the customer journey from awareness to purchase, we can identify key touchpoints and opportunities for engagement, helping you to build meaningful relationships with your customers from the outset. Our services are designed to provide a comprehensive understanding of the market, empowering your business to confidently navigate new markets.

The impact market sizing research can have on your business:

Enter new markets with confidence

Before allocating significant resources to enter a new market or territory, establishing the sales potential will allow you to create business plans that can set you up for success.

Execute successful product launches

New product developments and innovations are expensive endeavours. Establishing which concepts or attributes are most likely to sell can reduce R&D spend and make the process more efficient.

Understand how to compete

Establishing the size of a market, and the share occupied by your competitors will allow you to identify if you’re falling behind or leading the pack.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
online-gambling-study-in-the-philippines
Blog

How Online Gambling Is Changing the Game in the Philippines.

The Philippine gambling industry operates within a structured but complex regulatory framework, with multiple entities overseeing different aspects of gaming. While legal, state-regulated gambling platforms thrive, underground gambling networks continue to exist, shaping the broader betting environment. Understanding these structures is essential to navigating the evolving landscape of both traditional and online betting. PAGCOR Regulates […]

Blog

Can Chipotle Sell Mexican Food to Mexico?

A bold move into familiar territory – will it pay off? Chipotle’s announcement to open its first restaurant in the country, which inspired its menu, raises eyebrows and expectations. Partnering with Latin American restaurant operator Alsea, the US-based chain is entering a market where culinary authenticity isn’t a differentiator; it’s the starting point. For Chipotle, […]

Blog

Taste, Trust, or Trend? Decoding the Plant-Based Milk Movement.

In cafés from Stockholm to Singapore, something curious is happening to the humble latte. The milk has changed – but the meaning of what’s being poured has changed even more. Oat milk, once a fringe choice in vegan corners of Brooklyn and East London, now commands entire refrigerator shelves in mainstream supermarkets. In London alone, […]

Trusted by