Brand equity.

Discover what drives the value of your brand and how this compares with the competition.

The connection your brand has with consumers can be your greatest asset. Identifying the opportunities to strengthen this connection will allow you to deliver continued brand growth.

Our brand equity studies are designed to help you understand consumers’ connection with your brand, the needs and drivers of the category and where your brand sits in its competitive set.

We partner with you from the get-go. By collaborating with your stakeholders throughout the process, we can design brand equity solutions that add value to your business – founded on strategic thinking and high-quality analysis rather than one-size-fits-all black-box thinking.

Working with our in-house data scientists, we create bespoke brand equity models tailored to you, your brand and your stakeholders. Pairing this with qualitative research, we can understand the different facets of your brand equity and identify ways to strengthen this further.

Alongside our analytical approach, we also understand the importance of emotional and psychological factors that contribute to the strength of your brand equity. Delving into consumer perceptions, we tap into the emotional bonds that consumers form with your brand. We assess your brand’s personality, values, and the extent to which these resonate with your target audience. When combined with our quantitative data, this qualitative understanding provides a multi-dimensional view of your brand equity, enabling you to create a strong, authentic, and appealing brand narrative.

We also explore the potential future trajectories for your brand. By examining emerging trends and consumer attitudes, and behaviour shifts, we can project possible paths for your brand and help you navigate potential opportunities and threats. With this future-focused perspective, you can stay ahead of the curve, ensuring your brand remains relevant and competitive in an ever-changing marketplace. When you partner with us, you get a holistic understanding of your brand’s current equity and a forward-looking strategy to grow and strengthen it.

The impact this research can have on your business:

Drive a stronger connection

By gaining a rich understanding of the connection you have with consumers, you can plan and plot future growth for the brand to enhance and cement this relationship.

Develop a sense of differentiation

By mapping the competitors in your market, we can identify the opportunities and areas you can leverage to ensure you’re seen as relevant yet differentiated to the competitive set.

Gain powerful competitive understanding

Our brand equity studies allow you to explore your competitors in detail, helping you build an understanding of their different strengths so you can better tailor your future marketing and brand plans.

Our Customers

View all case studies

Demonstrating the value of advertising on the Bloomberg platform

Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.

Find out more

Establishing a pan-Asian Financial Health Index for GoBear

A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.

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Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi

A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.

Find out more

Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone