Brand equity.
Discover what drives the value of your brand and how this compares with the competition.
The connection your brand has with consumers can be your greatest asset. Identifying the opportunities to strengthen this connection will allow you to deliver continued brand growth.
Our brand equity studies are designed to help you understand consumers’ connection with your brand, the needs and drivers of the category and where your brand sits in its competitive set.
We partner with you from the get-go. By collaborating with your stakeholders throughout the process, we can design brand equity solutions that add value to your business – founded on strategic thinking and high-quality analysis rather than one-size-fits-all black-box thinking.
Working with our in-house data scientists, we create bespoke brand equity models tailored to you, your brand and your stakeholders. Pairing this with qualitative research, we can understand the different facets of your brand equity and identify ways to strengthen this further.
Alongside our analytical approach, we also understand the importance of emotional and psychological factors that contribute to the strength of your brand equity. Delving into consumer perceptions, we tap into the emotional bonds that consumers form with your brand. We assess your brand’s personality, values, and the extent to which these resonate with your target audience. When combined with our quantitative data, this qualitative understanding provides a multi-dimensional view of your brand equity, enabling you to create a strong, authentic, and appealing brand narrative.
We also explore the potential future trajectories for your brand. By examining emerging trends and consumer attitudes, and behaviour shifts, we can project possible paths for your brand and help you navigate potential opportunities and threats. With this future-focused perspective, you can stay ahead of the curve, ensuring your brand remains relevant and competitive in an ever-changing marketplace. When you partner with us, you get a holistic understanding of your brand’s current equity and a forward-looking strategy to grow and strengthen it.
The impact this research can have on your business:
Drive a stronger connection
By gaining a rich understanding of the connection you have with consumers, you can plan and plot future growth for the brand to enhance and cement this relationship.
Develop a sense of differentiation
By mapping the competitors in your market, we can identify the opportunities and areas you can leverage to ensure you’re seen as relevant yet differentiated to the competitive set.
Gain powerful competitive understanding
Our brand equity studies allow you to explore your competitors in detail, helping you build an understanding of their different strengths so you can better tailor your future marketing and brand plans.
Our customers
View all case studies
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
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Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
Southeast Asia’s Wallet Wars Are Shaping a New Consumer Economy.
Cash is disappearing from daily life across Southeast Asia. In 2019, nearly half of all transactions in Asia were made in cash. By 2027, that figure is expected to fall to just 14 percent, according to the Bank for International Settlements. Mobile wallets—once a convenience—are now overtaking physical currency as the region’s default mode of […]
Inside the Urban Shift Reshaping Consumer Demand.
In 2023, more people moved to Charlotte, North Carolina than to New York City. Once known primarily as a banking hub, Charlotte is now among the fastest-growing metropolitan areas in the United States, with its population increasing by over 15% in the past decade. Its rising appeal is part of a larger pattern: a quiet […]
How Millennial and Gen X Parents Are Shaping the Markets Targeting Their Children.
Marketers may position Generation Alpha as the next big consumer cohort, but the real power behind their spending lies firmly with their Millennial and Gen X parents. From the designer sneakers children wear to the AI-powered math apps they use, it is parents who dictate the purchases—and, by extension, the market trends. For these parents, […]
Thailand’s Digital Wallet Test Is Reshaping How People Pay.
Thailand is embarking on a bold economic initiative that intertwines fiscal stimulus with digital innovation. The government has launched a digital wallet scheme, providing eligible citizens a one-time payment of ฿10,000 (approximately USD 275). This initiative aims to invigorate local economies and accelerate the nation’s transition to a cashless society. The program is being rolled […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & Marketing
Vital Strategies
Customer Intelligence Director