Advertising market research.
Optimising your campaigns through powerful market research
Ash Awasthi
Advertising Agency Market Research Lead
We work with advertising agencies to help them maximise the impact of their campaigns.
By marrying our expertise in market research with your creative capabilities, we can help you develop ads that cut through and deliver value for your clients. We can support you at the start of the process, unearthing the core human truths needed to inspire great creative. We can also test ads prior to launch, helping to refine campaigns so that they resonate with your client’s target audience and deliver against their objectives. Finally, post launch, we can help in evaluating overall ad performance, pinpointing opportunities for your clients to increase the impact of their marketing spend.
Our experience in this space is vast. We’ve helped ad agencies get closer to their target audiences and test ads across multiple markets – and with various audiences – from farmers to vets to investors.
Advertising agency market research services
Campaign development
Understand the unmet needs and emotional connection needed to power compelling creative
Ad testing research
Gain feedback in the early stages of creative development to improve ad effectiveness
Campaign effectiveness
Determine how effective your campaigns are to better inform your marketing strategy
Brand equity
Discover what drives the value of your brand and how this compares with the competition
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Brand Breakthroughs with analysis
This comprehensive guide explores the critical role brand analysis plays in building successful brands. From understanding brand identity and positioning to leveraging data and insights, it provides marketers with the tools to evaluate brand performance, uncover growth opportunities, and drive long-term success.
Download the guide now
How Rising Food Prices Are Changing Buying Habits in Japan.
Food prices in Japan have surged since 2022, shifting consumer habits in ways that brands cannot afford to ignore. A nationwide study by our sister company, CMG Inc., reveals the extent of this shift, showing how inflation influences where, what, and how often people buy groceries. Japanese consumers have long prioritised quality and brand loyalty, […]
How Brands Can Adapt to the Social Media Detox Trend.
For years, brands have poured billions into social media, banking on its power to capture consumer attention. But many users are logging off, exhausted by algorithm-driven content, relentless ads, and digital fatigue. The rise of the social media detox movement presents an inconvenient truth for marketers: the platforms once considered indispensable may now push consumers […]
How Kidults Are Driving Toy Sales.
The fastest-growing consumer in the toy industry is not a kid. A new generation of adults is rewriting the rules of play, driving billions in annual sales and reshaping how toy brands approach product development and marketing. These buyers, known as kidults, are fueling growth as they seek nostalgia, collectables, and high-end toys once marketed […]
Japan’s Second-Hand Market Redefines Retail and Sustainability.
The second-hand goods market in Japan has seen extraordinary growth over the past decade, more than doubling in value since 2010. This surge reflects a shift in consumer behaviour toward more sustainable and economic choices, driven by the rising popularity of second-hand goods platforms and a cultural focus on quality and reuse. Our sister company, Cross Marketing […]
We knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear
Vice President – MarketingWe have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchKadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies.
General Manager PR -Internal Communications & Government Affairs
Mitsubishi
General Manager PR -Internal Communications & Government Affairs
Sales & Marketing
Vital Strategies
Customer Intelligence Director