As 2022 comes to an end, we see the rise of the cautious consumer in an inflationary economy fraught with rising costs of living and uncertainty. Today’s consumers have adopted new behaviours worldwide, wanting hybrid experiences and engaging with sustainable and purpose-driven brands.
Here we have compiled our best trend reports and guides that look at 2022 and beyond in one convenient place.
Speed Bumps on the road to change in 2022.
Automotive trends for 2022
To help brands navigate the shifts, we developed an exhaustive report exploring five key trends influencing automotive purchases for 2022 and beyond, focusing on the post-pandemic recovery, the E.V. revolution, the impact of A.I. and connected vehicles, and generational perception changes in major global markets.
DOWNLOAD the TREND report here
Digital Payments and E-Wallet Usage and Behaviour in Indonesia.
This regional report reveals the perceptions and usage of common e-wallet providers across different Indonesian markets and regions, focusing on shifting consumer behaviour and how brands respond to these shifts.
READ the full report here
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Food and Beverage trends to watch in 2022 and beyond.
It can be challenging for food and beverage executives to stay abreast of these consumer trends in an industry influenced by ever-changing consumer behaviours and changing tastes.
This report has compiled four notable changes in consumer wants and needs globally.
DOWNLOAD the full report here.
The Asian Consumer: 4 Key Trends for the Next Normal.
While many emerging regional trends have been in the pipe long before the pandemic, almost all indicate an active and involved Asian consumer looking to the future for smart alternatives to ageing market norms.
This report is designed for companies looking to grow their presence in Asia. It is based on the analysis of local experts across Kadence International’s eight Asian offices: China, India, Singapore, Thailand, Vietnam, Indonesia, the Philippines, and Japan.
DOWNLOAD the trend report here
The Definitive Guide to Gen-Z.
Now making up one-third of the world’s population, Generation Z or Zoomers are quickly entering the consuming class.
Being true digital natives, Generation Z presents a unique set of challenges for brands looking for loyalty.
This 50+ page guide delves deeper into the wants, needs, and demands this generation is looking for from brands and how leading brands in ten countries respond to them.
DOWNLOAD the complete guide here
About Face: Emerging global trends in the beauty and cosmetics industries.
The beauty, personal care, and cosmetics industry is thriving.
Thanks to an increased “on camera” world, people of all ages want to look their best.
This report looks at the industry from around the world, highlighting trends from Asia, Europe, and the Americas.
DOWNLOAD the complete trend report here
Feeling Good: Powering the Next Gen of Fitness and MedTech.
As people prioritise their health and wellness worldwide, technological advancements in these industries are helping consumers monitor their health much more quickly.
This report looks at the health, wellness, fitness, and MedTech industries from around the globe, showcasing some of the world’s leading brands in the space.
DOWNLOAD the complete trend report here
The Future of Online Shopping.
Digitisation has reset the online shopping game, and the pandemic has accelerated technology adoption by both brands and consumers.
Today, the most successful retailers have adopted technology at warp speeds. With breakthrough technology complementing every step of the retail process, where are we headed?
This report examines online shopping, where it’s at, and what the future holds.
DOWNLOAD the complete trend report here
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