The Definitive Guide to Gen-Z.
Now making up one-third of the world’s population, Generation Z or Zoomers are quickly entering the consuming class.
Gen-Z have grown up in a digital world. They have never known a time before the internet or social media.
Being true digital natives, Generation Z present a unique set of challenges for brands looking for loyalty.
This 50+ page guide delves deeper into the wants, needs and demands that this generation is looking for from brands.