The Asian Consumer: 4 Key Trends for the Next Normal.
After nearly two years of lockdowns, shutdowns, and workarounds, Asian consumers are changing how they interact and engage at work, at home, and with their preferred brands. While many emerging regional trends have been in the pipe long before the pandemic, almost all are nevertheless indicative of an active and involved Asian consumer looking to the future for smart alternatives to aging market norms.
This report is designed for companies looking to grow their presence in Asia. It is based on the analysis of local experts across Kadence International’s eight Asian offices: China, India, Singapore, Thailand, Vietnam, Indonesia, the Philippines, and Japan.
Explore the trends
What’s for Dinner: Changes in Food and Shopping Patterns
The Age of Zoom: Work from Home Alters Both Work and Home
I’ve Got to Be Me: Customizable Consumer Goods
A Quick Drive: Electric Cars Making Traction