Knowledge hub

We've been working with Bloomberg since the start of pandemic to understand how the priorities, actions and attitudes of business decision makers across APAC are evolving. Take a look at the infographic for the key insights.

Market segmentation studies are powerful tools for businesses. They help organisations divide the market into distinct groups that share specific attributes. This enables businesses to focus on the most lucrative segments. Segmentation can guide everything from marketing to product development, right through to identifying new market opportunities. In this article, we outline the key benefits […]

Market segmentations can be powerful tools for companies big and small. By tailoring your strategy based on the needs of your key customer segments, you can better appeal to the customers that matter most. But how do you segment your audience and what are the different forms of segmentation you can use? There are 5 […]

How do you calculate your market size and determine your serviceable obtainable market? Understanding your market is a vital step in building a strong business case. It enables you to quantify the number of potential customers and estimate your revenue potential. If you’re new to the concept, start by exploring what is market size to […]

In today’s globally connected world, every product has a potentially vast market. Trying to target everyone in this market with the same materials, approaches, and techniques would be crazy — people are too varied and different to respond to the same marketing message. So how do you ensure your marketing connects effectively with as many […]

Hear from experts across our 8 Asian offices as we discuss the top trends to watch in Asia in 2021.

In the world of market research, we can only get so far by relying on hard, numerical data. Hard metrics like (generated from quantitative research) are extremely useful and should form a core part of any business strategy. But they only tell part of the overall story. To dig deeper and gain a fuller picture […]

What are the consumer trends to watch in Asia for 2021? We summarise our new report.

Looking ahead to the trends that will shape the coming year is a critical exercise for any business. But in 2021, this is perhaps more significant than ever. What are the key consumer trends in Asia to watch for 2021?

The arrival of Covid-19 has brought with it dramatic changes in food and drink purchase patterns. But which behaviours will stick and what are the longer term trends to watch in food and drink?