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Not business as usual

Our latest research with Bloomberg sheds light on the views of business decision makers to explore the shift in business priorities as a result of the COVID-19 outbreak.

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How to conduct online research in Asia – best practice guide

In most countries across Asia, face-to-face has long been the dominant form of market research - and this is likely to be the case for some time to come. But in the wake of COVID-19, we've produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.

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Glossary

What is survey design?

Survey design is an important part of doing business and market research. Put simply, it refers to the process of creating surveys that get responses. This is important because it allows you to better understand the market and your customers, so you can make more data-driven decisions, and fix areas that are falling short. Done […]

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Glossary

What is conjoint analysis?

What is conjoint analysis? It’s often lauded as an extremely effective way to gain detailed insights and conduct market research, but how does it work? Essentially, conjoint analysis is a way of measuring the value that customers place on a product’s features. It typically works via a survey, which looks something like this: Participants are […]

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What does the future hold for education?

As a result of the COVID-19 lockdowns, education institutions across the globe have faced a myriad of challenges, including the move to distance learning and finding new ways to support pupils. Students have also had to adapt with the support of an in-person learning environment Now that some educational institutions are emerging from the pandemic, […]

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What does the future hold for automotive?

The automotive industry has been one of the hardest hit by the pandemic. Cars have lain dormant in driveways for months as a result of lockdowns across the world, and economic shutdowns hit supply chains, with reports of some manufacturers even resorting to flying parts across the world in suitcases. But as consumers emerge into […]