Knowledge hub.

Our report examines the key behaviours that have become more prevalent during the Covid pandemic to separate the long-term trends from the short-term fads.

Concept testing and test marketing are often confused concepts but they have different functions and achieve different goals. This comparison explains all.

There are a host of issues to consider when you’re conducting international market research but getting the language right is perhaps the most obvious hurdle. So how is international market research affected by language differences?

A usage and attitude study (U&A) is a brilliant way to understand the market for a given product, brand or category. In this guide, we explain everything you need to know.

Concept testing is vital in new product development. This article explores why it is so important and the ways in which it can be used for maximum effect.

International marketing research can be challenging to carry out but it can lead to significant returns for your business. We share our top tips.

In this article, we share our tips for using market research effectively at every stage of the innovation funnel.

Failure to properly account for market entry barriers and risks could spell disaster for your business. This article covers all of the most important factors.

A market entry strategy is a way of maximizing your chances of success when moving into a new market. This article looks at some of the reasons to consider moving to a new market, the differences between domestic and international markets, and some of the strategies you can use.

From understanding your options to avoiding generalisations to looking for leapfrog opportunities, we explore how best to succeed in emerging markets. Read more.