Knowledge hub

Learn how to design market research surveys that yield meaningful insights into consumer beliefs and behaviors. Market research surveys are powerful tools that help brands better understand current and potential customers. This information can be used to make business decisions based on facts and data — not flimsy gut feelings. But how, exactly, do you […]

We spoke to Nikitha Rathna, Operations Director at Kadence International, based in Singapore, for our “People in Research” series. With extensive experience in the market research industry, Nikitha brings a wealth of knowledge and expertise to the table. The Operations Director role is essential to market research as it enables efficient project execution, timely delivery […]

Recent economic data paints a challenging picture for businesses worldwide. According to the International Monetary Fund’s recent report, global inflation rates are at their highest in over a decade, with several key economies experiencing rates above 5%. This mounting inflationary pressure is the product of a confluence of factors, including supply chain disruptions, labor shortages, […]

In today’s ever-evolving marketplace, building strong and lasting connections with customers is paramount to the success of any company. Marketing leaders must understand their customers at a deeper level.  One tool that can help achieve this is data. Data-driven insights provide invaluable opportunities to enhance customer experiences, drive engagement, and foster stronger connections. In this […]

With tightening financial belts across organisations, understanding how to maximise your research budget while maintaining quality insights and implementing meaningful changes is vital. By adopting strategic approaches and employing effective techniques, you can optimise your research budget to yield the highest return on investment. This blog will explore key strategies to help you get the […]

According to a neurology study conducted by MIT, the human brain can process a visual image in a mere 13 milliseconds, far faster than it can process text. This rapid processing capability stems from visual memories encoded in the medial temporal lobe, where emotions are processed. As a result, visuals can evoke stronger reactions than […]

In the constantly evolving marketing world, one aspect remains a consistent cornerstone of a brand’s success: imagery. With the rise of digital media and a culture increasingly driven by visual content, the images a brand chooses to represent itself can significantly influence the perception and engagement of its audience. This blog post explores the concept […]

Globalisation has profoundly transformed the business landscape, bringing unprecedented opportunities and challenges for brands. As markets become increasingly interconnected, brand identity has emerged as a critical factor in establishing and maintaining a competitive edge. Brands must navigate the delicate balance between maintaining their core identity and adapting to diverse cultural contexts to resonate with local […]

What are the current local trends in beauty and food in Thailand and Vietnam? In consumer marketing, it is essential to know the latest trend. Hide (Kadence Thailand) and Kengo (Kadence Vietnam) interviewed four Thai/Vietnamese women who can speak in Japan to reveal the current local trend in beauty and food. The participants prepared the videos to introduce their daily cosmetics/inside refrigerators too. Let’s catch up by watching the recordings below! *Only Japanese available (No English dub/subtitles)