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India is a diverse country having 29 States and seven Union Territories covering more than 600 districts, roughly 8,000 towns, and more than 0.6 million villages. The villages are spread over 3.2 million square kilometres supporting 65% of India’s total population. There is vast heterogeneity in population characteristics due to socio-cultural factors, caste-based divisions, and […]

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Arpan Jhingran Position: Project Manager Kadence Office: New Delhi, India I joined the Kadence […]

At Kadence International, market researchers are at the heart of our team. In this series, we honour some of our colleagues, asking them about their experience working within the market research industry and what the future holds for the industry. Name: Mary Ann Tarnate-Lamigo Position: Senior Project Manager Kadence Office: Philippines When did you join […]

From one of the world’s poorest and most isolated nations, Vietnam has emerged as a force to reckon with for international investors. Now a middle-income country with a young population, Vietnam provides a wealth of opportunities for brands entering the country. Owing to a rising middle class and a boost in manufacturing and exports, an […]

You’ve likely heard the term “agile decision making” in the business world, but what does it mean with reference to market research? Agile market research is gathering consumer feedback quickly by utilizing technology at any point so you can discover, experiment, understand, and make decisions with more reliable and quick data.  An agile market research […]

Why do people camp outside Apple stores to be the first to access newly launched iPhones? Why do consumers pay more for branded products than for non-branded ones? It has everything to do with consumer perception or brand equity. When consumers favour your brand over a competitor’s brand and show loyalty to your brand over […]

Doing good doesn’t have to be at odds with profit. Organisations focused on their triple line in today’s marketplace will outperform their less socially conscious competitors.  So what is the triple line? And what does Corporate Social Responsibility (CSR) entail? In economics, the triple bottom line (TBL) explains how organisations should commit to focusing on […]

The phrase “Never judge a book by its cover” does not apply to product packaging design. When package design is the only reference a consumer has, he is bound to go for the most appealing option. Years of market research have established that what’s outside the package is as important as what’s inside it. How […]

Journaling or writing in a diary is an age-old process researchers use in qualitative research to become familiar with the participants before a focus group. While this methodology helps capture deep insights from people’s daily lives, it is a time-consuming and laborious process. So how do you get rich data and insights without going through […]

With a GDP of $5.15 trillion, Japan is well-positioned for international expansion and offers substantial business opportunities for brands in various industries.  The country has dramatically bounced back from the disruption caused by the 2011 natural disasters, like the earthquake and the Tsunami. Japanese motor vehicles and electronics are prevalent globally. It is also among […]