Knowledge hub

Stay up to date with our latest thinking and access useful resources to support you in your role

Filter

Showing 11-20 of 700
Blog

How the Smart Spend Mindset Is Reshaping the Luxury Market.

On a humid Friday evening in Bangkok, a 29-year-old marketing executive taps through her banking app. She’s just paused her subscription to a second-tier streaming platform and declined an invite to a weekend brunch. But on her walk home, she stops at the Dior counter and buys a lipstick she’s been eyeing for weeks. It’s […]

Blog

The New Price Equation Brands Must Solve.

A new round of tariffs is forcing global brands to rethink their pricing strategies. The United States has announced sweeping import duties – raising tariffs on Chinese electric vehicles to 100%, with additional increases targeting semiconductors, critical minerals, solar cells, and steel. While reminiscent of the 2018 trade tensions, these measures land at a more […]

Blog

Why B2B Brands Are Taking a Page from B2C Marketing.

If B2B marketing were a person, it would be the studious, rational, and logical one. Meanwhile, B2C would be the creative, chatty one, full of emotions. But what if B2B and B2C become besties and learn from each other?   The reality is that business buyers are still people. They don’t switch off their emotions […]

Stay ahead

Get regular insights

Keep up to date with the latest insights from our research as well as all our company news in our free monthly newsletter.

Blog

What Shein and Temu Reveal About Retail’s Future.

Forever 21 is closing its doors – again. Once the crown jewel of American mall culture, the fast-fashion giant is filing for bankruptcy for the second time in under five years. As shuttered storefronts stretch across the US, its downfall has become more than a brand misstep – a sign that the old fast-fashion model […]

Blog

The Smart Play for Marketers Who Want Results with Email and SMS.

On a rainy Thursday in Jakarta, over 8,000 Sociolla customers received a flash SMS alert offering 20% off select skincare products. By 12:10 p.m., web traffic had tripled. Less than 24 hours later, a follow-up email landed in their inboxes – cleanly designed, product-focused, and personalised with recommendations based on browsing history. The conversion spike […]

Blog

Is the Future of Streaming Only for Those Who Can Pay More?

Streaming once promised a cheaper, simpler alternative to bloated cable packages. That era is ending. The subscriber land grab is over, and platforms are pivoting hard toward profitability – raising prices, pushing ad tiers, and upselling premium features that quietly pressure viewers to spend more. Netflix, once the champion of disruption, now nudges users toward […]

Blog

The Return of Experiential Marketing and Why It Matters Now.

Digital advertising is struggling to maintain consumer engagement. The average person encounters thousands of ads daily, yet engagement rates continue to decline. Studies show that global click-through rates on digital ads have dropped, with banner blindness reaching record levels. At the same time, scepticism toward influencer marketing is growing, particularly as AI-generated endorsements become more […]

Blog

The Rise of the Wellness Economy.

The wellness economy isn’t just growing – it’s taking over. What started as a niche industry of boutique fitness studios and green juice bars has exploded into a $1.8 trillion global powerhouse. Today, wellness means AI-powered health diagnostics, biohacking retreats, and personalised longevity plans tailored down to the cellular level. Consumers aren’t just tracking steps […]