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The 5 Best Data Collection Tools for Market Research

Every market research report begins with data collection, and this stage of the process influences how everything else goes. If you collect high-quality data from relevant sources and use the proper channels, you’ll boost your chances of creating a clear, accurate, and valuable report. Data collection is at the heart of market research. If you […]


Is There a Lack of Diversity in Market Research?

Many reputed brands have made costly and avoidable mistakes by not including diversity and inclusion in their product testing and market research. These mistakes usually lead to a backlash from customers and the media, eventually becoming a PR nightmare. So how can companies prevent this from happening? By ensuring their products and campaigns are diverse, […]


A Guide to Diversity and Inclusion in Market Research

Your business likely serves customers across various demographics, income levels, and ethnic groups, and therefore, your research should reflect that. So, how do you ensure your market research is diverse and inclusive enough?  Many companies fail to achieve diversity in market research. They rely on an overly homogenous group of research participants, drawn from the […]

eye tracking technology in market research

Eye-Tracking Technology Uses in Market Research

You probably won’t read this article word for word—and you’re not alone. Humans typically respond to visual stimuli by paying attention to some things more than others. They skim over some words, re-read others, and skip entire sections. How a person’s eye moves around a page, design, or space reveals a lot about what does—and […]

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Primary and Secondary Data Collection Methods in Marketing Research

The overriding purpose of market research is simple: The better a brand understands its customers and position in the marketplace, the stronger equipped it is to seize advantage of future growth opportunities.  In most cases, market research starts with a macro understanding of consumer trends and behaviours before zooming in on the nuances within the […]


Sources of Data Collection in Market Research

Businesses strive daily to provide what customers want. Their success depends mainly on how well they understand the needs and motivations of their target audience.  In the past, this frequently translated into a scattershot approach to meeting customer demands—build more products, design more features, and so on—with, at best, a goal of growing sales.  But […]


The Importance of Diversity in Market Research

Market research would be a lot easier to pull off if we all lived in a homogenous society. Things would be simpler if we were all hailed from the same background, with the same cultural, ethnic, religious, and social touchstones. Of course, that’s not the case in most parts of the world. Attempting a “one-size-fits-all” […]


A Practical Guide to Inclusive Market Research

Back in the day, market research consisted mainly of tapping into as big a consumer pool as possible, with little thought given to culturally diverse demographics. In the past few years, as the struggle to achieve social justice and equality has gained prominence, market research experts have begun changing research methodology to more accurately reflect […]


Our Best Trend Reports and Guides of 2021

For some, 2021 is a year best forgotten. But from a marketers and researchers perspective 2021 certainly revealed some interesting insight into changing consumer behaviours and demands. Here we have compiled the best of our trend reports and guides from 2021 all in one convenient place. Consumer Trends in Asia 2021 This report is specially […]