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People In Research – Adhistya Febriani.

In our latest feature for the People in Research series at Kadence International, we’re thrilled to present an insightful conversation with Adhistya Febriani, Associate Research Director at our Indonesia office. Adhistya Febriani is the driving force behind many of Kadence International’s successes in Indonesia. Her journey in market research began in 2012 when she joined Kadence.  […]


Your Real Competitors Aren’t Who You Think.

Have you ever wondered why obtaining a bank loan isn’t as easy as shopping online? Or why selecting a health insurance policy isn’t as quick as booking a hotel? The modern consumer has higher expectations and is increasingly asking these questions. Brands that cater to these expectations stand to beat the competition and garner customer […]


The Essential Guide to Advertising Research.

Imagine you’re planning an ad campaign where a group of animals take on human roles in a humorous setup – think of dogs walking on two legs, dressed in business suits, holding a meeting. Drawing on charm and humour, this idea is a sure winner in your team’s eyes. However, without proper ad testing, there’s […]


The Missing Piece in Advertising: Brand Promise.

Imagine this: half of your advertising budget going down the drain. That’s the harsh reality many brands face, especially in today’s digital age, where navigating the complexities of advertising effectiveness has become even more challenging. The emergence of online platforms and the shift toward performance marketing has further blurred the line between brand advertising and […]


Selecting the Right Data Collection Methods.

In an age where data is akin to digital gold, brands find themselves navigating an ocean of information. With an estimated 2.5 quintillion bytes of data created daily, the challenge for marketing professionals extends far beyond mere data acquisition; it involves discerning the right data from an overwhelming sea of information. The issue’s crux lies […]