As lockdowns lift across the world, our live tracker shows you where you can start conducting face-to-face research, as well as the considerations you need to bear in mind.
For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. To help clients embrace these methods, we’ve produced a guide with our top tips for approaching online research in APAC.
UK
Face-to-face research is possible in some circumstances
With restrictions loosening, face-to-face research is now possible in some circumstances. We are working with our clients on a case by case basis to evaluate the suitability of a face-to-face approach based on their needs, ensuring that the necessary protocols are in place to protect our team, respondents and our clients.
Online research is an effective alternative
We have extensive experience of recruiting respondents and conducting research digitally. For many years, we’ve been harnessing online methodologies to support clients with everything from customer understanding right through to product development research in the UK and beyond.
Get in touch with our UK office to find out more
Germany
Face-to-face research is possible with restrictions
As restrictions in Germany ease, opportunities for face-to-face research are opening up. Kadence has a detailed health and safety protocol in place for conducting work in this market, and adhering to the restrictions in the country. Our recruiters brief respondents comprehensively on what is required. With these measures in place, face-to-face research is fully feasible in this market
Online research is a viable alternative
Online is also a viable avenue to pursue in this market, with online communities, online surveys, digital depths and diaries, all useful methods for reaching consumers and B2B respondents in Germany.
Get in touch with our UK office, our hub for European research, to find out more
USA
Face-to-face is possible in some states
Restrictions in the US vary by state. Face-to-face research is now possible in some areas as long as the relevant state and federal guidelines on social distancing and interstate travel are observed, and in Boston, our East Coast base, focus groups are now booking. We are actively monitoring the regulations in each state through the Center for Diesease Control and Prevention, and state and territorial health department websites to advise our clients on what’s possible across the US.
Online research is an effective alternative
We can recruit respondents and conduct research digitally. This is an area where we’re experts. We’ve been harnessing online methodologies to support clients in the US with everything from customer understanding right through to product development research for many years.
China
Face-to-face research and online research are both possible
In line with the situation easing in China, we can provide all methodologies in this market, including focus groups and face-to-face interviews. We have developed a comprehensive safety protocol to safeguard our respondents, our team and our partners including a screening process to ensure respondents haven’t returned from another country in the last 14 days, temperature checks and the provision of masks and alcohol gel.
Online research can also be used to great effect in China, one of the most digitally savvy markets in the world. This is an area in which we have significant expertise.
Get in touch with our China office to find the best way of approaching your project.
Singapore
Face-to-face research is now possible
We are now able to offer face-to-face research in Singapore. We have a number of protocols in place to ensure the safety of our team and our respondents, such as hosting focus groups in smaller sizes, and ensuring each respondent has their own individual desk.
CATI and online research are effective alternatives
We are experts at conducting online research, and have particular expertise within Asia, recently producing a guide to help clients approach this with confidence. Our CATI capabilities are also an effective way of conducting research at this time.
Get in touch with our Singapore office to find the best approach for your project.
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India
Face-to-face is possible in most areas
We’re able to offer face-to-face research in all major cities that have been designated COVID-free zones by the government. We observe stringent protocols to ensure the safety of our respondents and our team.
We also offer CATI and online research in India
Our state-of-the-art telephonic interviewing (CATI) centre and a huge repository of customer databases can address your quantitative research needs, whilst online focus groups, digital depth interviews and digital ethnography can help gain qualitative insights into the rapidly changing consumer landscape.
Get in touch with our India office to discuss how to best approach your research needs.
Indonesia
Face-to-face research is possible in Jakarta
Thanks to a lifting of restrictions, face-to-face research is now possible in Jakarta. However, this doesn’t apply to all areas of Indonesia, so for advice on how to conduct research in other areas of the country, please get in touch with our team.
Online research is an effective alternative in others areas
We are experts at conducting online research in Asia, and in Indonesia we have our own online panel, enabling us to conduct research across the country.
Get in touch with our Indonesia office to discuss how to approach your project online.
Philippines
Face-to-face research is not currently possible
A further lockdown has been imposed in the Philippines, preventing face-to-face research until 22nd August.
Online research is an effective alternative
In the social media capital of the world, online methodologies can provide new ways of engaging respondents in research.
Get in touch with our Philippines office to discuss a project in the country.
Thailand
Face-to-face research and online research is possible across Thailand
We are now able to carry out face-to-face interviews and focus groups in Thailand. We have stringent safety protocols in place to protect our respondents, our team and our partners including COVID-19 screening questions, temperature checks and the provision of alcohol gel and masks.
In Thailand, we’re also able to provide a broad range of online methodologies to reach consumers and B2B respondents.
To talk about conducting research in Thailand, get in touch with our team.
Vietnam
Face-to-face research and online research is possible across Vietnam
Face-to-face research in the country can be conducted as normal – there are no restrictions in terms of service provision.
We also have rich experience in conducting online research in the country. We have the biggest direct panel in Vietnam – with 500,000 consumers – and conduct over 100 studies each year.
To discuss a market research project in Vietnam, please get in touch with our team.
