Technology market research.
Driving growth for leading technology firms
Ellie Tehrani
Technology Market Research Lead
We partner with the world’s most admired tech brands, providing rich insights to turbo charge their growth journey.
From our base in Silicon Valley and our offices around the world, we can support high growth tech brands at every stage of the product development cycle. By building rich customer and market understanding, we can spot new trends and opportunities for innovation. And by testing new ideas with consumers, we can help you design tech products and services that blow the competition out of the water.
We’ve worked with some of the biggest names in tech, covering ecommerce, fintech and electronics. Our most recent projects have seen us help a US fintech break into the UK market, find opportunity areas for a new piece of wearable technology and hone new subscription packages before launch.
Technology market research services
Segmentation research
We design powerful segmentations to help you identify and appeal to the customers that will deliver most for your business
Opportunity identification
Find new opportunities in your category to inspire product development
Product testing
Optimise your products and services to set your business up for success
Our mission is to raise the impact of research – and we’re delivering
Market Research Agency of the Year
Winner
— Agency of the Year Awards, 2019
Market Research Agency of the Year
Finalist
— Agency of the Year Awards, 2020
Market Research Supplier of the Year
Winner
— Marketing Research & Insight Excellence Awards – 2019
Global Agency of the Year
Highly Commended
— Market Research Society Awards, 2019
Best Training and Development
Highly Commended
— Market Research Society's Operations Awards, 2019
Best Data Collection (telephone)
Finalist
— Market Research Society's Operations Awards, 2019
Best Data Collection (face-to-face)
Finalist
— Market Research Society's Operations Awards – 2019
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Understanding the elements of value driving recommendations for Panasonic
Interviews with consumers have helped Panasonic determine NPS scores and benchmark themselves against the competition.
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Coverage
N/ALanguages
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How to succeed in the streaming wars
The streaming wars are hotting up. But in such a crowded market, how do you thrive? We spoke to consumers across 5 markets where Kadence has offices – the UK, US, Indonesia, the Philippines and Vietnam – to understand what they want from their streaming providers.
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Why Scooters, Not Cars, Are Leading Asia’s Electric Future.
While the world watches Tesla, a more profound electric shift is unfolding in Asia. And it’s happening on two wheels. More than 9.6 million electric two-wheelers were sold across Asia in 2023, compared to fewer than 2 million electric cars. In India, electric scooter sales rose by over 36 percent year-on-year, led by local players […]
The Consumer Appetite Fuelling a Mushroom Revolution in Grocery.
In a trade hall packed with natural food startups and plant-based hopefuls, the mushroom drinks were among the first to sell out. Odyssey’s lion’s mane “cold brew” disappeared before lunch. Popadelics’ truffle-dusted shiitake chips were gone by midday. And when the Natural Products Expo West wrapped for the year, trend watchers were left with one […]
How Market Research is Adapting to the Attention Economy.
Every second, a huge amount of content competes for our attention—news feeds refresh, notifications alert us, and videos play automatically before we can skip them. People aren’t just scrolling through; they’re avoiding, filtering, and tuning out. This overload of information has made our attention very valuable. Recent studies indicate the average human attention span has […]
Inside Japan’s Overlooked Dental Crisis.
Japan has one of the longest life expectancies in the world. Yet many of its citizens skip the dentist until something hurts, and the results are catching up with them. While the country’s universal health insurance system provides broad access to dental treatments, from fillings to oral surgery, preventive habits remain inconsistent. Japan’s universal health […]
We have been engaged with Kadence since 2016. Since our first partnership, Kadence has been instrumental in supporting our business efforts and have continuously proven their value in research, insights and analysis that have helped us to gain many wins. Kadence consistently pushes the boundaries and offer inspirations that provide deep business insights and drive business strategies.
Head of Research
Bloomberg
Head of ResearchThe team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsWe knew from the start that the inaugural GoBear Financial Health Index was going to need the right research partner to realise our vision. This team needed a curious mind, sharp analysis, as well as the willingness to roll up their sleeves and get hands on with us. Kadence International has proven to be that partner and the study’s success has exceeded my expectations. I am excited to see future iterations of the study with them by our side.
Vice President – Marketing
GoBear
Vice President – MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of Insights
Sales & Marketing
Vital Strategies
Customer Intelligence Director