Usage and attitude surveys.

Gain a snapshot of the market from your consumers’ viewpoint by understanding what they think about your products and services and how they use them.

Usage and attitude studies

Looking for new product development inspiration, want to understand how to better compete in the market or where your next campaign messaging should focus?

Our usage and attitude studies can help provide an objective view from the consumer’s perspective.

Our usage and attitudes studies help you step into your consumers’ shoes to better understand the category and your place within it. We provide the wide-angle lens to help you see further, allowing you to define your brand and identify future opportunities.

Tailored to your needs, we can help you understand the distinguishing characteristics of your brand, the different segments that exist, or the most important needs of the category. Our usage and attitudes studies are designed around what’s next in your brand’s roadmap – whether looking to launch in a new market, ideate a new marketing campaign, or fuel future product development.

A strong customer-centric approach is vital with today’s evolving consumer behaviour and market trends. Through our in-depth usage and attitudes studies, we help you to not only understand what consumers are doing but why they are doing it. We delve into their motivations, desires, fears, and values, providing a comprehensive understanding of your customers that allows you to anticipate their needs and respond proactively.

Our aim is not just to provide data but to translate this data into insights that drive action. Our analysts use the latest techniques in data analytics, including machine learning and AI, to unearth patterns and trends that might go unnoticed in traditional analyses. The result is a set of deep, actionable insights that will inform your marketing strategy, product development, and overall business strategy.

Finally, we believe in the power of storytelling and use it to bring our findings to life. Our reports don’t just contain raw data and figures; they tell a story —the story of your consumers. This narrative approach ensures that the insights we provide are engaging and easy to understand, enabling you to make informed decisions that resonate with your target audience and align with your brand’s roadmap.

The impact usage and attitude studies can have on your business:

Identify consumer needs that you can capitalise on through NPD and marketing

We give you an unfiltered, objective understanding of consumers needs and barriers in the category, allowing you to better meet what your customers are looking for through new product development, comms strategy and messaging.

Placing your brand in a competitive context

We can use different techniques to contextualize your brand versus the competition. By plotting you on a map, we can help you navigate the way forward to where you want to – closing in on the competition, advancing your lead or differentiating your position.

Diagnose the strength of your brand’s health to inform future strategy

We can identify where your brand is strongest, and where attention is needed, so you know where to place the emphasis in your brand building plans.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

Local time Population
Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Download the guide now
Conducting Online Research in Asia 2
Blog

How Rising Food Prices Are Changing Buying Habits in Japan.

Food prices in Japan have surged since 2022, shifting consumer habits in ways that brands cannot afford to ignore. A nationwide study by our sister company, CMG Inc., reveals the extent of this shift, showing how inflation influences where, what, and how often people buy groceries. Japanese consumers have long prioritised quality and brand loyalty, […]

Blog

How Brands Can Adapt to the Social Media Detox Trend.

For years, brands have poured billions into social media, banking on its power to capture consumer attention. But many users are logging off, exhausted by algorithm-driven content, relentless ads, and digital fatigue. The rise of the social media detox movement presents an inconvenient truth for marketers: the platforms once considered indispensable may now push consumers […]

Blog

How Kidults Are Driving Toy Sales.

The fastest-growing consumer in the toy industry is not a kid. A new generation of adults is rewriting the rules of play, driving billions in annual sales and reshaping how toy brands approach product development and marketing. These buyers, known as kidults, are fueling growth as they seek nostalgia, collectables, and high-end toys once marketed […]

Blog

Japan’s Second-Hand Market Redefines Retail and Sustainability.

The second-hand goods market in Japan has seen extraordinary growth over the past decade, more than doubling in value since 2010. This surge reflects a shift in consumer behaviour toward more sustainable and economic choices, driven by the rising popularity of second-hand goods platforms and a cultural focus on quality and reuse. Our sister company, Cross Marketing […]

Trusted by