Sensory research and taste tests.
Develop food and beverage products that will thrive in the market.
Developing or refining a food and beverage product is a complex process. We can help you to understand the impact of taste on performance to set you up for success.
We work with food and beverage brands to help them optimise the taste profile of their products and select the ones with the highest potential for launch.
We can help brands formulate new food and beverage products – or enhance existing ones – through our sensory panel. This group of experts is carefully selected and trained to detect different flavour profiles, allowing us to evaluate products against specific criteria so that you can optimise the formulation.
In the latter stages of the product development process, we taste test to help you understand which products to launch. Our rigorous process means we can benchmark innovations against successful products in your portfolio, providing robust data to help you understand how they will perform in the market.
The sensory landscape of a product extends beyond just its taste. It encompasses the aroma, texture, appearance, and even the sound it makes during consumption. Our Sensory Research service is designed to delve into all these dimensions, providing a holistic understanding of how your product engages with the sensory faculties of the consumer. This multi-faceted approach aids in identifying not only the strengths of your product but also areas that may require refinement to meet consumer expectations and preferences. By analysing the sensory attributes through scientific methodologies, we aim to translate these insights into actionable recommendations that contribute to the success of your product in the market.
Our expertise in Sensory Research serves as a valuable asset during the critical phases of product evolution, from ideation to formulation and, ultimately, market introduction. Utilising a blend of traditional sensory analysis techniques and innovative methodologies, we strive to uncover the sensory drivers that resonate with your target audience. Our adept panel, equipped with precise language and calibrated senses, can provide invaluable feedback, aiding in fine-tuning your product’s sensory attributes to align with consumer preferences.
Our comparative analysis against benchmark products offers a competitive perspective, guiding informed decision-making as you navigate the path to product launch. With our sensory research service, you gain a deeper understanding of the sensory appeal of your products, empowering you to make data-driven decisions that can significantly enhance market acceptance and success.
The impact sensory research and taste tests can have on your business:
Select the right ingredients
We can help you develop an understanding the role of different ingredients play, determining which are delivering the most value to help you optimise your food or beverage formulation.
Identify the shelf life of your product
Through our sensory panel, we can help you understand the changes that occur over time or in particular storage conditions, so that you can best position your product for the optimum taste.
Launch the products that will deliver most value for your business
Through taste tests, we can identify the right products to take forwards based on consumer feedback.
Our customers
View all case studies
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Demonstrating the value of advertising on the Bloomberg platform
Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Understanding the Concerned Consumer
From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink?
Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore.
Download the report now
How Consumers Are Pushing Big Brands to Rethink Farming.
In Brazil’s Cerrado Mineiro region, coffee farmer Marcelo Montanari is redefining what it means to grow coffee in a changing climate. By interplanting native trees with his coffee crops and reducing chemical use, he’s not just nurturing healthier soil – he’s building resilience against the unpredictable swings of climate change. This shift hasn’t gone unnoticed. […]
Seeds of Change
The Shifting Tides of Streaming Across the US, UK, and Southeast Asia.
Streaming is no longer an emerging trend – it has firmly established itself as the dominant mode of entertainment. Yet, how people stream content varies significantly by region and generation. While the US, UK, and Southeast Asia all favour on-demand viewing, regional and demographic nuances are shaping the next phase of the industry. In the […]
Are Brands Ready for Conversational AI?
Alexa, which stores have the best deals right now? Once a futuristic notion, this question is now a reality for millions of consumers who rely on voice-activated devices for shopping lists, product recommendations, and more. As conversational AI becomes an integral part of daily life, voice-first commerce is reshaping brand engagement, challenging traditional marketing approaches, […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics Director
Vital Strategies
Customer Intelligence Director