Sensory research and taste tests.

Develop food and beverage products that will thrive in the market.

Developing or refining a food and beverage product is a complex process. We can help you to understand the impact of taste on performance to set you up for success.

We work with food and beverage brands to help them optimise the taste profile of their products and select the ones with the highest potential for launch.

We can help brands formulate new food and beverage products – or enhance existing ones – through our sensory panel. This group of experts is carefully selected and trained to detect different flavour profiles, allowing us to evaluate products against specific criteria so that you can optimise the formulation.

In the latter stages of the product development process, we taste test to help you understand which products to launch. Our rigorous process means we can benchmark innovations against successful products in your portfolio, providing robust data to help you understand how they will perform in the market.

The sensory landscape of a product extends beyond just its taste. It encompasses the aroma, texture, appearance, and even the sound it makes during consumption. Our Sensory Research service is designed to delve into all these dimensions, providing a holistic understanding of how your product engages with the sensory faculties of the consumer. This multi-faceted approach aids in identifying not only the strengths of your product but also areas that may require refinement to meet consumer expectations and preferences. By analysing the sensory attributes through scientific methodologies, we aim to translate these insights into actionable recommendations that contribute to the success of your product in the market.

Our expertise in Sensory Research serves as a valuable asset during the critical phases of product evolution, from ideation to formulation and, ultimately, market introduction. Utilising a blend of traditional sensory analysis techniques and innovative methodologies, we strive to uncover the sensory drivers that resonate with your target audience. Our adept panel, equipped with precise language and calibrated senses, can provide invaluable feedback, aiding in fine-tuning your product’s sensory attributes to align with consumer preferences.

Our comparative analysis against benchmark products offers a competitive perspective, guiding informed decision-making as you navigate the path to product launch. With our sensory research service, you gain a deeper understanding of the sensory appeal of your products, empowering you to make data-driven decisions that can significantly enhance market acceptance and success.

The impact sensory research and taste tests can have on your business:

Select the right ingredients

We can help you develop an understanding the role of different ingredients play, determining which are delivering the most value to help you optimise your food or beverage formulation.

Identify the shelf life of your product

Through our sensory panel, we can help you understand the changes that occur over time or in particular storage conditions, so that you can best position your product for the optimum taste.

Launch the products that will deliver most value for your business

Through taste tests, we can identify the right products to take forwards based on consumer feedback.

Our Customers

View all case studies

Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi

A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.

Find out more

Establishing a pan-Asian Financial Health Index for GoBear

A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.

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Demonstrating the value of advertising on the Bloomberg platform

Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.

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Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

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Free Report

Understanding the Concerned Consumer

From calls for recyclable packaging to moves to eat less meat, we’re seeing the rise of the concerned consumer. But what are the issues that really matter to consumers when comes to food and drink?

Our latest research, with 5000 consumers across 10 countries which match the global footprint of our offices, sought to explore.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell