Proposition development.

Find the reason to believe behind your brand and what it offers.

Determine and differentiate the emotional benefits that consumers see behind your product and services to help you create a genuine connection between your brand and your customers.

Our value proposition research helps you understand the consumer perspective. Through a range of qualitative and quantitative techniques, we can explore and play back the different benefits your product has and how these ladder up to meeting the emotional needs of consumers.

By connecting the rational and physical features of your product or service with the emotional needs of consumers we can create a stronger, deeper platform from which to market your brand.

Using qualitative research to understand the consumer’s world, contextualise your brand in their lives and determine the key needs they have; combined with quantitative research to validate, size and add robust metrics to these findings – we can deliver a strong value proposition that acts as the cornerstone of future comms and marketing strategies.

The impact our value proposition development work can have for your business:

Ladder up emotional benefits

Move beyond the rational benefits, and hook onto deeper, stronger emotional needs that your brand can fulfil.

Differentiate your brand

Understand what consumers see as the unique and differentiating features and benefits of your brand.

Identify the right customers to target

We determine which consumer segments and demographic profiles your value proposition resonates with the most to shape your marketing strategy.

Our Customers

View all case studies

Embedding a customer-centric culture to inform all areas of business strategy for Havells

An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.

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Developing comms to deliver behavioural change for Vital Strategies

A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.

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Creating an education and career exploration tool to wow teens with American Student Assistance

Kadence partnered with American Student Assistance (ASA) to create a research program to inform the development of their exploration tool, Futurescape.

Find out more

Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

I have leveraged Kadence’s design and curation services extensively over the last year and continue to be wowed by their speed, agility, and quality of output. The team helped me turn multiple key presentations and infographics last year into WOW content, helping create compelling stories that were memorable and effective. Probably more than anything, I value their partnership and willingness to help, not just “sell” which is rare in today’s world!
Senior Insights Leader
Mars