Focus group market research.

Delve deeper to truly understand your consumer segments and find new ways to meet their needs.

Understanding customers across different target segments or slices of the population is crucial for any business. Focus groups are a powerful tool for building a rich understanding so you can place customers at the heart of your strategy.

We work with businesses to run focus groups that help them get closer to their current and target customers. By tapping into the power of group dynamics, we can uncover rich insights around attitudes and behaviors, and explore underlying motivations, need states, and perceptions.

We know that effective moderation is key to the success of any focus group. That’s why each and every one of our focus groups is run by experienced moderators with the energy and cultural understanding needed to unlock powerful, new insights for your business. Our moderators think carefully about how to structure each group, using a range of qualitative insights to elicit nuanced and creative insights. Moreover, we’re skilled at fostering the right group dynamic to encourage respondents to bounce ideas off each other, helping generate fresh ideas that could provide direction for campaigns, creative or new concepts.

Our innovative approach extends beyond the traditional confines of focus groups. We implement state-of-the-art tools and techniques to ensure each session is maximally productive. By incorporating digital platforms and interactive elements, we provide participants with a conducive environment to articulate their perspectives, thereby enriching the quality of feedback we gather. In a world where customer preferences evolve rapidly, our focus groups are designed to be agile and adaptable, seamlessly fitting into your business’s broader market research framework.

Furthermore, post-session analysis is of paramount importance to us. Our team meticulously sifts through the discussions, deciphering patterns and nuances that might elude a cursory glance. This data-driven approach ensures that our insights are actionable and relevant, aligning perfectly with your brand’s objectives. Our end-to-end service ensures that your brand is equipped with knowledge that drives impactful decisions from the planning phase to the delivery of insights.

The impact focus groups can have on your business:

Better target your customer segments

By uncovering attitudes and patterns of behaviors at a segment level, we’re able to help you deepen your understanding and identify opportunities for your business.

Create positioning messages that resonate across segments

Understanding target segments across profiles means that you can test messages or positioning to ensure it resonates across the board.

Inspire creative development

Harness group perceptions and responses to different advertisement ideas to sharpen your creative development.

Our Customers

View all case studies

Validating an internal brand proposition for SMU’s Post-Graduate Programme

A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.

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Developing comms to deliver behavioural change for Vital Strategies

A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.

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Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

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Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods