Expert interviews.

Engage with market experts to build a deeper understanding of the challenges your brand faces and how to respond.

To ensure your brand doesn’t get left behind, you need to understand how your market is evolving and growing, and what the key trends are.

We work with businesses to conduct expert interviews, allowing you to engage with market leaders and industry experts one-on-one. Our team works closely with you to identify target interviewees who best meet your brief. We then set up and carried out the interviews quickly and efficiently.

Leveraging the power of expert interviews is about tapping into a reservoir of deep industry knowledge, experience, and foresight. With their years of immersion in their respective sectors, these specialists bring insight that might not be immediately apparent in standard market analyses. By unlocking these nuanced perspectives, we empower our clients with a depth of understanding that is both rare and invaluable.

Our seasoned interviewers understand the importance of asking the right questions and facilitating conversations that extract maximum value. They are adept at delving deep into the industry’s intricacies, often unveiling emerging trends, unmet market needs, and potential pitfalls. This kind of forward-looking intelligence can prove pivotal for businesses aiming to gain a competitive edge or navigating uncharted territories.

Our expert interviews service isn’t just about collecting data and curating wisdom. It’s about connecting you with thought leaders whose insights have the potential to redefine the trajectory of your business and give you an edge in an increasingly competitive market landscape.

By engaging experts across markets and sectors, we can better understand the market and its direction to help you future-proof your business. Expert interviews also work well with other quantitative and qualitative approaches, allowing you to place data and insights in their rightful market context, ensuring that the business strategy we build together is fit for purpose.

The process of expert interview management that we adhere to is meticulously crafted to ensure optimal relevance and insightful discourse. Our initial phase involves comprehensively understanding your objectives and the sectoral dynamics relevant to your project. This foundational understanding steers identifying and shortlisting experts whose knowledge realms align with your inquiry spectrum. We extend our reach globally or locally depending on the geographical relevance of your project, thereby ensuring a wide canvas of insights. Our long-standing presence in the market research domain has fostered robust relationships with a vast network of industry experts and thought leaders across myriad sectors. This network facilitates swift and effective coordination, enabling timely engagements and insightful interactions.

The profound insights harvested from these expert engagements are meticulously analysed and distilled into actionable intelligence tailored to empower your strategic trajectory. Our seasoned analysts delve into the nuanced intricacies and macro trends discussed during the interviews, elucidating the implications and opportunities they present for your business. The curated knowledge from these engagements seamlessly integrates with other qualitative and quantitative findings, providing a holistic, multi-dimensional perspective. This amalgamated intelligence is articulated in our comprehensive reports, providing a lucid narrative that empowers informed decision-making and strategic foresight.

With Kadence International, the Expert Interviews service is an expedition into the depths of industry wisdom, unveiling strategic vistas that could be instrumental in steering your business towards sustained success in its market domain.

The impact expert interviews can have on your business:

Capitalise on market trends within your category

By drawing on the views of experts, we’re able to identify the trends your brand should be harnessing to drive growth.

Build a competitive edge

Through a better understanding of how your brand compares to others, we can help position your business for success.

Develop fit-for-purpose strategies

By combining these insights with other qualitative and quantitative techniques, we’ll work with you to turn understanding into an actionable strategy.

Our Customers

View all case studies

Validating an internal brand proposition for SMU’s Post-Graduate Programme

A multiphase regional study helped SMU understand resonance and perceptions towards an internal branding effort for the postgraduate track.

Find out more

Developing comms to deliver behavioural change for Vital Strategies

A hybrid qualitative approach helped Vital Strategies understand the relative effectiveness of its communication material in the real world among target audiences.

Find out more

Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

Find out more

Free Report

Redefining Beauty: Trends Shaping the Industry

This report explores the evolving global trends in the beauty and cosmetics industry, covering the rise of genderless beauty, the influence of technology like AI and AR, and the shift toward sustainability. It also highlights new direct-to-consumer brands, the booming men’s grooming market, and how beauty is embracing diversity and inclusivity.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods