Expert interviews.

Engage with market experts to build a deeper understanding of the challenges your brand faces and how to respond.

To ensure your brand doesn’t get left behind, you need to understand how your market is evolving and growing, and what the key trends are.

We work with businesses to conduct expert interviews that allow you to engage with market leaders and industry experts one-on-one. Our team work closely with you to identify target interviewees who best meet your brief. We then set up and carry out the interviews quickly and efficiently.

By engaging experts across markets and sectors, we can build a rich understanding of the market and where it’s heading to help you future proof your business. Expert interviews also work well as in conjunction with other quantitative and qualitative approaches, allowing you to place data and insights in their rightful market context, ensuring that the business strategy we build together is fit for purpose.

The impact expert interviews can have on your business:

Capitalize on market trends within your category

By drawing on the views of experts, we’re able to identify the trends your brand should be harnessing to drive growth.

Build a competitive edge

Through a better understanding of how your brand compares to others, we can help position your business for success.

Develop fit-for-purpose strategies

By combining these insights with other qualitative and quantitative techniques, we’ll work with you to turn understanding into an actionable strategy.

The global boutique for data and insight

Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.

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Hypothesizing new normals

As we cope with the fallout of a global pandemic sectors are being reshaped. We take a look at the worlds of automotive, food and beverage, education, media and retail finance, exploring the short-term changes and longer term trends to watch.

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Hypothesizing New Normals
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How to conduct online research in Asia – best practice guide

In most countries across Asia, face-to-face has long been the dominant form of market research – and this is likely to be the case for some time to come. But in the wake of COVID-19, we’ve produced a best practice guide to equip our clients with the knowledge and tools to execute online projects successfully.

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Kadence International Market Research Agency of the Year Singapore