Central location testing (CLT market research).

Set your products and campaigns up for a successful launch.

Consumer feedback is vital to the innovation process but testing products and campaigns with consumers can be logistically challenging. This is where we come in, running central location tests to help refine your products before launch.

Our approach to central location testing allows brands to get their products and campaigns in front of consumers so they can gather rich insights to inform and optimise the development process. We have extensive experience in this field, running central location tests across various sectors – from taste tests to technology products.

We can handle every aspect of the process, from sourcing the venue to recruiting the right participants and conducting research. You can rely on us to look after even the smallest of details so you can focus on the bigger picture: developing a market-beating product or service.

In our 25+ years running central location tests, we’ve been involved in some of the world’s most high-profile product and campaign launches. From this, we understand the vital importance of maintaining the confidential nature of the stimulus, with extensive processes and protocols in place to guarantee this.

Over the years, we’ve honed our central location testing services to fine art, seamlessly blending traditional methodologies with cutting-edge technology to deliver insightful and actionable data. Our dedicated team of experts meticulously plan and execute every central location testing phase. We apply a tailored approach to each project, understanding the unique aspects of your product or campaign and aligning our strategies to meet your objectives. Our comprehensive services extend beyond the physical logistics, delving into the strategic realm to provide insightful analysis and recommendations that could be pivotal for your product or campaign’s success.

Our emphasis on forging a symbiotic relationship with our clients sets us apart. We believe in maintaining a transparent and collaborative communication channel throughout the process. Our experienced project managers keep you informed and involved, ensuring that every aspect of the central location test aligns with your expectations and adheres to the highest standards of quality and accuracy. Furthermore, we are adept at adapting to unforeseen challenges, ensuring the smooth and successful completion of the project regardless of the circumstances.

The profound insights derived from central location testing could be the catalyst that propels your product or campaign to a market triumph. Our comprehensive analysis extends beyond surface-level data, delving into the behavioural and perceptual dynamics that underlie consumer interactions with your product or campaign. The resultant data is meticulously dissected to provide a rich tapestry of insights that can inform crucial developmental decisions, ensuring your offering resonates with the target audience and excels in the competitive market arena.

With Kadence International, you’re not just conducting a test; you’re embarking on a journey of discovery that could unveil the blueprint for your next market success.

Our approach to central location testing allows our clients to:

Develop winning products and services

By putting consumers at the heart of the product development process, you can develop product and services that outperform the competition.

Develop the optimum flavour for new food and drink products

By gaining valuable feedback on different variants, we can ascertain the best one to take forwards.

Create campaigns that cut through

By engaging consumers in the creative process, we can advise you on how best to tailor your ads for success.

Our Customers

View all case studies

Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi

A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.

Find out more

Establishing a pan-Asian Financial Health Index for GoBear

A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.

Find out more

Demonstrating the value of advertising on the Bloomberg platform

Neuroscience helped Bloomberg show that its advertising platform is a cut above the rest and delivers better outcomes for advertisers.

Find out more

Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung

A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.

Find out more

Free Report

Conducting online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

Your Premier Market Research Agency

In today’s data-driven world, market research is the cornerstone of informed business decisions. As a leading market research agency, Kadence delivers tailored solutions that empower businesses to grow and thrive in competitive landscapes.

Why Choose Kadence for Market Research?

Global Reach with Local Expertise

Kadence is a market research agency that bridges the gap between international scope and local insights. Our global teams understand regional trends and consumer behaviour & consumer data, providing precise, actionable data and market insights that resonates locally and globally.

Customised Solutions

At Kadence, we recognise the unique challenges each business faces. As a dedicated market research agency, we customise our services to align with your specific project goals—whether it’s understanding consumer behaviour, analysing competitors, or assessing market potential.

Customer and Market Understanding
We connect businesses with their customers and provide insights into the broader market to future-proof strategies.
New Product Development Research
We collaborate with brands to create successful products, guiding them from concept development to pricing strategies.
Brand and Advertising Research
We help brands craft impactful communications by identifying messages that truly resonate with their target audience.
Online and Offline Fieldwork Services
As a trusted fieldwork partner, we deliver reliable data to top-tier organisations for informed decision-making.
Insight Activation
We go beyond traditional debriefs, facilitating workshops and producing creative outputs to maximise the impact of research and turn insights into action.

Innovative Methodologies

Kadence employs cutting-edge methods to deliver results. Our market research agency uses qualitative interviews, quantitative surveys, and advanced analytics powered by AI to ensure accurate, timely, and comprehensive insights.

Driving Success with Market Research

As a trusted market research agency, Kadence helps businesses achieve success through:

Detailed Consumer Profiles: Gain a deeper understanding of your target audience to craft strategies that resonate.
Competitor Analysis: Identify opportunities and fine-tune your approach to stay ahead.
Product Testing: Validate your products against consumer expectations through robust testing.

Partner with Kadence for Market Research

Kadence is not just another market research agency—we are your partner in achieving business excellence. With a commitment to innovation, transparency, and delivering high-quality insights and research services, Kadence ensures you stay ahead of market trends. Contact us today and let our expertise fuel your next strategic move.

What is Market Research?

Market research is the systematic process of gathering, analysing, and interpreting information about markets, competitors, and customer behaviours. As the foundation of strategic business planning, market research enables businesses to anticipate customer needs, identify trends, and seize opportunities. With comprehensive qualitative and quantitative approaches, a trusted market research agency like Kadence transforms raw data into actionable insights, helping businesses create impactful products, refine marketing strategies, and drive sustainable growth.

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods

The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore

I have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone

Kadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell