Computer Assisted Telephone Interviewing (CATI).
Optimise your strategy by building customer understanding.
To remain relevant, brands need to identify areas for improvement and act on these at speed.
We run CATI studies that allow you to gather insightful data – fast. As short, focused surveys that can be conducted at scale, CATI studies provide an effective way of understanding consumers’ views on every element of your strategy – from the customer experience to your communications strategy.
We pride ourselves on an agile approach to CATI. We can understand how consumers respond in real-time through regular call monitoring. This allows us to optimise the survey and focus on the questions that deliver the most value, maximising consumers’ time and your budget. In this way, we can unearth insights quickly, helping you to adapt your strategy quickly to establish a competitive advantage.
Our expertise in Computer-assisted Telephone Interviewing (CATI) extends beyond data collection. It’s a synergy of technological prowess and human insight which transforms a conventional interview into a fountain of actionable knowledge. The robustness of our CATI services comes from the meticulous design of our questionnaires, well crafted to elicit the nuances of consumer perspective, paired with the dynamic adaptability to the evolving narrative of the interview. This method is imbued with immediacy and precision, making it a formidable tool for acquiring a comprehensive understanding of the market dynamics at play.
With a robust infrastructure and seasoned interviewers, our CATI studies are meticulously managed to ensure the highest accuracy and reliability. We meticulously dissect the data, refining it into actionable strategies tailor-made for your brand’s aspirations. This orchestration of technology and human acumen makes our CATI services a cornerstone for businesses looking to thrive in a competitive marketplace, offering a kaleidoscope of insights that propels your brand towards informed, strategic advancements.
The impact CATI studies can have on your business:
Enhance the customer experience
We help you get a quick read of customer satisfaction so you can optimise your strategy.
Determine the impact of your campaigns
Through CATI we can help you understand how your marketing campaigns are landing with consumers so you can enhance them accordingly.
Set the direction for future strategy
Using CATI we can test new hypotheses and understand consumer preferences to inform future strategy.
Our customers
View all case studies
Demonstrating the positive impact of CSR programmes on brand perceptions across Asia for Samsung
A comprehensive piece of research to validate Samsung’s CSR efforts in 9 markets, thereby confirming the importance of such initiatives and their positive impact on brand perceptions.
Establishing a pan-Asian Financial Health Index for GoBear
A collaborative and consultative qualitative & quantitative approach helped GoBear establish a Financial Health Index in key markets, thereby expanding its brand value beyond the current positioning.
Embedding a customer-centric culture to inform all areas of business strategy for Havells
An ongoing customer understanding programme has helped Havells understand emerging needs, trends and competitor perceptions amongst its customers across various categories.
The global boutique for data and insight
Our global footprint makes us the go-to partner for international market research. We offer all qualitative and quantitative methodologies across our office network and beyond.
Conducting online market research in Asia: The Go-To Guide
What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia Pacific.
Download the guide now
How Rising Food Prices Are Changing Buying Habits in Japan.
Food prices in Japan have surged since 2022, shifting consumer habits in ways that brands cannot afford to ignore. A nationwide study by our sister company, CMG Inc., reveals the extent of this shift, showing how inflation influences where, what, and how often people buy groceries. Japanese consumers have long prioritised quality and brand loyalty, […]
How Brands Can Adapt to the Social Media Detox Trend.
For years, brands have poured billions into social media, banking on its power to capture consumer attention. But many users are logging off, exhausted by algorithm-driven content, relentless ads, and digital fatigue. The rise of the social media detox movement presents an inconvenient truth for marketers: the platforms once considered indispensable may now push consumers […]
How Kidults Are Driving Toy Sales.
The fastest-growing consumer in the toy industry is not a kid. A new generation of adults is rewriting the rules of play, driving billions in annual sales and reshaping how toy brands approach product development and marketing. These buyers, known as kidults, are fueling growth as they seek nostalgia, collectables, and high-end toys once marketed […]
Japan’s Second-Hand Market Redefines Retail and Sustainability.
The second-hand goods market in Japan has seen extraordinary growth over the past decade, more than doubling in value since 2010. This surge reflects a shift in consumer behaviour toward more sustainable and economic choices, driven by the rising popularity of second-hand goods platforms and a cultural focus on quality and reuse. Our sister company, Cross Marketing […]
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
The team go the extra mile to make sure all the details are covered and to ensure the successful completion of our projects. Kadence always put the client’s priorities and perspectives ahead of anything else and create an experience that reflects our marketing needs / goals.
Corporate Communications / Public Relations
Brand Management Department
Panasonic – Singapore
Corporate Communications / Public RelationsKadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from.
Sales & Marketing
Bridgestone
Sales & MarketingI have been working with Kadence for more than 4 years and they have always delivered consistently good outputs. Their ability to understand business goals and translate them to research objectives as well as a high degree of flexibility by collaborating with clients and providing recommendations that are otherwise overlooked differentiate them from other research agencies in the market.
Head of Insights
Discovery
Head of InsightsKadence has produced an exceptional body of work which plays a crucial part in planning marketing strategies and understanding the opportunities for our business as we continue to grow. We couldn’t ask for a better partner; they provided true expertise, valuable insights and commitment to quality across each project.
Performance Marketing & Analytics Director
Treatwell
Performance Marketing & Analytics DirectorWe’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need.
Senior Marketing Executive
Arla Foods
Vital Strategies
Customer Intelligence Director