Market research in Europe – our capabilities.
From Amsterdam to Zagreb, we are the go-to market research agency in Europe
We help brands conduct market research in Europe so they can stand out and succeed across multiple markets in this competitive region. We partner with brands on full-service European market research projects to help them get closer to customers and launch standout products and communications strategies that will see them thrive across multiple markets. We can also work with organisations as a fieldwork partner, helping to reach the right respondents in any European market.
Kadence is one of the top market research firms in Europe. From our base in London, we conduct market research across the region, helping clients to understand the nuances of each market and how best to accelerate growth in their target countries. We’ve helped Mitsubishi understand how its vehicles are being used in the UK and worked with Unilever Food Solutions to launch a range of multi-market products.
We carry out fieldwork across Europe ourselves wherever possible, making the most of our team’s range of language skills. Our in-house call centre prides itself on its breadth of audience and market coverage, conducting 7,000 interviews per year and recruiting 3,500 participants for qualitative studies. All of this means we can run projects with B2B and consumer audiences for your brand, in all corners of Europe.
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Market research services
We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.
Customer and market understanding
We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.
New product development research
We partner with brands to develop winning products, from concept development right through to pricing research.
Brand and advertising research
We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.
Online and offline fieldwork services
We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.
Insight activation
Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.
European market research – FAQs
Which European countries do you serve?
As one of the leading market research companies in Europe, we can conduct market research in every country in Europe. We regularly help clients understand core European markets including Spain, France, Germany and Italy, but over the years, we’ve conducted research in every corner of the continent. We’ve interviewed tree surgeons in Poland, spoken to beauticians in Lithuania and explored the needs of vets in Norway.
What European languages to do you speak?
We’re proud of the international nature of our team. Between us, we speak over 15 European languages. We find having native speakers in house to be a valuable asset as it means we can ensure cultural nuances are accounted at every stage of the project – from questionnaire design to analysis.
Do you conduct fieldwork yourselves across different European markets?
Thanks to our multi-lingual team and in-house call centre, we can carry out qualitative and quantitative interviews ourselves across a wide range of different European markets. This means our team are as close as they can be to your target audience and the emerging insights, helping to identify market trends.
When you’re conducting multi-market studies, how do you maintain consistencies in approach?
We regularly help clients with projects across multiple European markets, all centrally managed and controlled from our UK office. This means we can run consistent briefings for all moderators and collate progress. We acknowledge the rich nuances of each market and how vital it is not to generalise for your brand, visiting every market to add a contextual layer to the findings where possible. What’s more, we are committed to ensuring data quality and integrity across markets, having achieved the ISO 20252 accreditation.
Do you have experience with consumers and B2B audiences?
We can help you reach both consumers and B2B audiences – and often both together within the same project. Our UK call centre have a wealth of experience spanning senior stakeholders through to rural farmers and understand the intricacies of tailoring the research to each audience type.
What methodologies do you offer companies looking to conduct market research in Europe?
We offer a broad range of quantitative and qualitative methodologies spanning online and offline approaches. That’s everything from focus groups and expert interviews to online communities and online surveys. All of our team are dualists, meaning that their skills span qualitative and quantitative approaches. Because of this we’re able to work as one core team, meaning that no insights are lost. Beyond our standard toolkit, we are always looking for the next big thing in market research. We’ve used augmented reality to test new pack concepts, virtual reality to optimise shopping environments and piloted the use of blockchain technology in market research.
We’ve helped clients solve some of their toughest business challenges through European market research
Our work in this area helps clients answer critical questions such as:
- Which European markets represent the best growth opportunity for my brand?
- How should I adapt my product or service to ensure it’s a hit with consumers in my key target market?
- How should I price our offering to set it up for success in Europe?
- What are competitors offering in this market and where is the whitespace for innovation?
- How can I reach my target customers in this market? What should my marketing strategy look like?
Our customers
View all case studies
Harnessing blockchain technology in market research with Unilever Food Solutions
We took part in a first of its kind pilot to test the technology and assess what it could bring to market research.
Developing a future-focused digital product strategy for Wall Street Journal
A mixed methodology approach helped Wall Street Journal understand how to position the brand for success in a rapidly changing world.
Harnessing augmented reality to power innovation in pack testing for Asahi
We ran an industry-leading pilot to test the role of augmented reality in research and its applications to pack testing.
Understanding usage and perceptions of plug-in hybrid electric vehicles to shape future comms for Mitsubishi
A quantitative survey helped Mitsubishi Motors to understand how its vehicles were being used in the real world, informing how best to position communications about the role and value of PHEVs.
Discovering future growth opportunities for Treatwell
An extensive programme of research has helped Treatwell deepen its valued B2B relationships and shape its strategy around their needs.
Sectors we serve
With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.
We bring this to bear to design the very best approach to meet your objectives.
How to run workshops that turn insight into action
How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business? In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.
Download the guide now
Sales & Marketing
Vital Strategies
Customer Intelligence Director