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Three benefits of Post-Its to harness non-linear thinking

There’s a great book by Columbia Business School associate professor, William Duggan, called Strategic Intuition. The book posits that intuition is ‘the selective recombination of previous elements into a new whole.’ One of Duggan’s examples of intuitive thinkers is one of Napoleon’s early campaigns. When ordered to re-take the port of Toulon from the British invaders […]

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Your Guide to Transforming User Experiences Online Through A/B Testing.

Imagine you’re a digital marketer for an online retailer specialising in fitness gear. You’ve just launched a new line of eco-friendly yoga mats, and you’re tasked with maximising sales through your website. You test two different product page versions to see which drives more purchases.  Version A features a prominent “Limited Time Offer” banner at […]