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How to design an effective segmentation study

Image of the post author Kadence International

Segmentations can be powerful tools for a business. But how do you get them right? Lizzy Pottinger explains 5 principles of a successful segmentation.

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How to run workshops that turn insight into action

How do you ensure that the research you commission moves your company to action, creating competitive advantage and growth for your business?  In our free guide we share our top tips for preparing and running an effective workshop, as well as practical workshop exercises that you can take away, apply to your business and use to ensure that your research really does drive business change.

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