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Blog May 23, 2019

5 must-have principles for any customer experience strategy

How do you create customer delight? Our latest research sought to explore what matters to customers in 11 markets which match our international footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. As part of the research, we uncovered 5 must-have principles for any global customer experience […]

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Blog May 22, 2019

Is there a global customer delight metric?

From churn rate to net promoter source, there are numerous metrics for understanding customer satisfaction. But if you want to go beyond satisfaction and create an experience that truly delights customers, should you be measuring something different? Our latest research sought to understand the factors which create customer delight across 11 markets which match Kadence […]

Blog May 22, 2019

What does it take to delight today’s customers?

What does it take to delight today’s customers? Our latest research sought to explore the factors that create truly exceptional customer experiences across 11 markets which match Kadence International’s global footprint: the UK, US, Singapore, Vietnam, Thailand, the Philippines, Japan, Indonesia, India and China and Hong Kong. Take a look at the infographic below to […]

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Blog May 17, 2019

Kadence Singapore is Marketing’s Market Research Agency of The Year

We are thrilled to have been recognised as the best market research agency in Singapore at Marketing’s annual Agency of the Year Awards. Kadence International triumphantly brought home gold for Market Research Agency of The Year, after winning bronze in the category for two consecutive years. The Agency of Year awards seek to recognise the […]

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Blog April 12, 2019

How do people commute across the globe?

We all complain about our daily commute. But have you ever wondered how it compares to others around the world? Our new research, with over 5000 commuters worldwide, lifts the lid on global commuting patterns, unpicking the differences across countries and revealing new opportunities for brands. We explored commuter behaviours in 13 cities which closely […]

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Blog April 12, 2019

How to avoid death by PowerPoint: invest in design

Death by PowerPoint is still a killer. The solution? Invest in design Design is the silver bullet for research. Make your findings interesting, simple and easy to understand and the world will take notice. If it intuitively makes sense your findings will spread like wildfire. If not, it’ll die on the screen. Recently there’s been […]

Blog November 6, 2017

Three benefits of Post-Its to harness non-linear thinking

There’s a great book by Columbia Business School associate professor, William Duggan, called Strategic Intuition. The book posits that intuition is ‘the selective recombination of previous elements into a new whole.’ One of Duggan’s examples of intuitive thinkers is one of Napoleon’s early campaigns. When ordered to re-take the port of Toulon from the British invaders […]