Knowledge hub.

Clean eating profoundly impacts food production as consumers worldwide gravitate toward healthier, cleaner foods. In 2022, the global health and wellness food market was valued at USD 841 billion and is projected to increase to one trillion U.S. dollars by 2026. What is clean eating? Clean eating might have various interpretations for consumers, but it […]

AI, or Artificial Intelligence, is changing the game in marketing and market research, helping us understand what customers want and making smarter business moves. Experts say that  AI in marketing will become a whopping $78.8 billion industry by 2030! This goes to show how important AI is becoming in helping brands create better strategies and […]

Understanding consumer behaviour is crucial as digital technology continues to reshape the retail industry. Every click, view, and scroll by a potential customer holds significant value. The journey from browsing a website to finally hitting the ‘Buy’ button is intricate, often driven by many factors that marketers need to comprehend.  This is why market research […]

Today, businesses are tasked not just with generating profits but with doing so responsibly. One of the most pressing challenges is the staggering amount of food that goes to waste yearly, a symptom of inefficiencies in the food supply chain and consumer habits. This waste is not just a lost economic opportunity but a significant […]

Environmental sustainability has emerged as a cornerstone of brand integrity, corporate responsibility, and a growing determinant of bottom-line success. As public consciousness veers emphatically towards sustainability, the pressure is mounting for brands to respond.  With environmental awareness at its pinnacle, prominent Quick Serve Restaurants or QSRs are unveiling ambitious sustainability goals. For instance, Burger King […]

According to Statistica, by 2025, the global big data analytics market’s annual revenue will likely grow to $68.09 billion. Data science is a beacon that guides corporations and individuals. It has revolutionised industries, from healthcare, where predictive algorithms can forecast outbreaks and patient needs, to finance, where it’s used to detect fraudulent transactions in real-time. […]

Every brand is akin to a ship navigating the ever-changing waves of the market. The captain of this ship, the brand leader, needs a reliable compass to ensure the journey is smooth and successful. This compass? Market research.  Now, you might argue that your intuition or experience is enough, and sometimes, it might be. But […]

It’s not every day that a nation undergoes an evolution as profound and meteoric as China has over the last few decades. The Middle Kingdom, once renowned for its ancient silk routes and intoxicating teas, has transformed into a powerhouse of modern commerce, technology, and consumerism, making the world sit up and take notice. Rewind […]

The adage “the customer is king” isn’t just a phrase—it’s an operational blueprint. Brands that succeed are often those that truly understand their customers. They not only know what their customers are doing, but crucially, they understand why. Delving into the psyche of your clientele isn’t a mere academic endeavour; it’s a strategic necessity. It’s […]

In the bustling heart of Mumbai, a revolutionary, old-world system thrives, mirroring the precision of today’s top technological giants like Uber. Yet, it operates without an ounce of digital intervention. This marvel is the Mumbai Dabbawalas, an intricate network of lunchbox delivery men. For over 125 years, these dabbawalas have flawlessly delivered home-cooked meals to […]