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Our Best Trend Reports and Guides of 2021

For some, 2021 is a year best forgotten. But from a marketers and researchers perspective 2021 certainly revealed some interesting insight into changing consumer behaviours and demands. Here we have compiled the best of our trend reports and guides from 2021 all in one convenient place. Consumer Trends in Asia 2021 This report is specially […]


The Asian Consumer: Summary of our latest trend report

This summary of the report, “The Asian Consumer: 4 Key Trends for the Next Normal,” examines the purchasing trends, consumer characteristics, and brand preferences of major Asian markets that embody a unique national and cultural identity. If you want to grow your company’s presence in Asia, make sure you read the full report here.  This report […]


The 8 Major Differences Between Domestic and International Market Research

Entering a domestic market is one thing, but expanding overseas is something else entirely. Moving to a new, international market comes with a range of unique challenges that require a strategic approach with empirical methods. It’s crucial to understand and anticipate these differences to avoid nasty surprises and give yourself the best chance of success when entering […]

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The Asian Consumer: 4 Key Trends for the Next Normal

Asia's consuming class is growing, and their tastes are evolving, affording companies interested in leveraging these changes into massive growth. This report is designed for companies looking to grow their presence in Asia. It is based on the analysis of local experts across Kadence International's eight Asian offices: China, India, Singapore, Thailand, Vietnam, Indonesia, the Philippines, and Japan. These countries each embody a unique national and cultural identity, including purchasing trends, consumer characteristics, and brand preferences. Here we examine what drives consumer interest and engagement in individual Asian countries and the region.


How to Conduct User Studies in an Online Environment

A successful product is one that not only looks great but also solves a real problem. Ticking off both boxes requires understanding your customers’ motivations, goals, and behaviours—and user research is the best method for gaining those insights. User studies are conducted in person traditionally, but it’s possible to accomplish the same goals in an […]


The Importance of User Studies

When designing a new product or service, or upgrading existing ones, probably the most crucial question brands can ask themselves is: What will our customers think about this?  Companies that plough ahead without undertaking relevant research up-front can sometimes miscalculate what will satisfy the users of that product or service—thereby placing their company’s prestige and […]


How to develop a market entry strategy for Singapore

Singapore has reigned supreme as a lucrative market for domestic and international businesses, and according to many economists, it is the best country to do business.  So, what makes Singapore a favourable market for international companies? Singapore’s location makes it an ideal place for foreign investments. The world’s busiest port and a pro-business environment position […]


6 market research industry trends worth watching.

Like virtually all aspects of modern life, the market research industry has undergone an explosive change in our COVID-19 pandemic era. While most of the principles of market research remain intact, brands worldwide have had to refine and modify their research methods as part of this “new reality.”  Generally speaking, market research starts with a […]


How to segment the market for a new product

Each year, an average of 30,000 new products enter the marketplace (that’s enough to fill the average grocery store!), and 70% will fail to sustain or grow sales in the first two years.  How does a brand ensure that a new product stands out in the sea of competition? How does it increase the odds of success?  […]