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Glossary

What is concept testing, and why is it important?

What is concept testing? Essentially, it’s the process of getting your audience to evaluate or give feedback on an idea before releasing it to the public. It can be used for adverts, physical products, websites, landing pages, and more. Here are some of the main reasons to use concept testing: It’s a great way to […]

Face to face live tracker
Blog July 20, 2020

Where can I conduct face-to-face research?

As lockdowns lift across the world, our live tracker shows you where you can start conducting face-to-face research, as well as the considerations you need to bear in mind. For those markets where face-to-face research is not possible just yet, online research is an effective alternative. This is an area where we have extensive experience. […]

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Not business as usual

Our latest research with Bloomberg sheds light on the views of business decision makers to explore the shift in business priorities as a result of the COVID-19 outbreak.